Análisis situacional de los atractivos del parque ecológico cultural Pedro Carbo de la comuna La Estacada del cantón Pedro Carbo para el desarrollo de un plan de promoción turística
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2016-05-20
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
El Parque Ecológico Cultural Pedro Carbo, ubicado en La Comuna La Estacada, Cantón Pedro Carbo de la Provincia del Guayas goza de varios atractivos turísticos naturales, lamentablemente a pesar de sus bondades existen inconvenientes que impiden el avance para el desarrollo del parque, es por ello que se plantea realizar un análisis situacional de los atractivos para el desarrollo de un Plan de Promoción Turística.Esta investigación se fortalece con datos teóricos expuestos por varios autores, la metodología es a través de las investigaciones de tipo exploratoria, descriptiva, y de campo, se complementa con los métodos teóricos y empíricos, se aplican encuestas a los turistas que llegan a la comuna La Estacada del cantón Pedro Carbo. Se evidencia la necesidad de impulsar el turismo a través del desarrollo de un Plan de Promoción Turística y así contribuir al desarrollo social, y cultural del lugar.
The Cultural Pedro Carbo Ecological Park, located in the Commune the Estacada, Canton Pedro Carbo Guayas province boasts several natural attractions, unfortunately despite its benefits there are drawbacks that prevent progress towards the development of the park, which is why It arises conduct a situational analysis of natural attractions to the development of a tourism promotion plan. This research is strengthened with theoretical data exposed by several authors, the methodology is through research exploratory, descriptive, and field, and complemented by the theoretical and empirical methods required to apply surveys tourists found Commune in Estacada Canton Pedro Carbo. Results, which highlights the need to boost tourism through the development of a tourism promotion plan and contribute to social development and culture of the place is obtained.
The Cultural Pedro Carbo Ecological Park, located in the Commune the Estacada, Canton Pedro Carbo Guayas province boasts several natural attractions, unfortunately despite its benefits there are drawbacks that prevent progress towards the development of the park, which is why It arises conduct a situational analysis of natural attractions to the development of a tourism promotion plan. This research is strengthened with theoretical data exposed by several authors, the methodology is through research exploratory, descriptive, and field, and complemented by the theoretical and empirical methods required to apply surveys tourists found Commune in Estacada Canton Pedro Carbo. Results, which highlights the need to boost tourism through the development of a tourism promotion plan and contribute to social development and culture of the place is obtained.
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ATRACTIVOS NATURALES, PROMOCION TURISTICO, DESARROLLO TURISTICO