Diseño de estrategias para el complejo baños de San Vicente para el desarrollo como producto turístico en el cantón Santa Elena
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2016-05-23
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
El Cantón Santa Elena perteneciente a la Provincia de Santa Elena
posee a sus alrededores distintos sitios y atractivos turísticos que le
sirven a este como promoción turística y al mismo tiempo como fuente
de ingresos económicos para el mismo; Baños de San Vicente es uno de
sus principales atractivos turísticos; considerado como uno de los
atractivos más importantes para este cantón, debido a sus piscinas
termales y varias actividades que ofrece como lo son: la fangoterapia,
hidroterapia y masajes, por lo que es considerado un sitio medicinal para
todo aquel que lo visita, es considerado así debido a las aguas y lodos
con los que cuenta este sitio; sin embargo posee varias problemáticas en
cuanto a su infraestructura, señalización turística, mala administración,
recursos, entre otros problemas, es por ello que su afluencia turística se
ha visto afectada considerablemente. Esta investigación desea diseñar
estrategias para que mediante ellas se pueda desarrollar este atractivo
turístico como un producto turístico de muy buena acogida por los
turistas. La presente investigación tiene inclinación turística - técnica de
enfoque mixto, bibliográfica, descriptiva y de campo. Los métodos
aplicados son el inductivo, analítico, de observación. El universo fueron
los turistas que visitan el sitio, aplicando así una fórmula para obtener
una muestra de 384 encuestados, así también se utilizó la encuesta
como parte de los métodos de investigación. Se diseñó así estrategias
para el complejo Baños de San Vicente del Cantón Santa Elena para
que ayude a fomentar e incrementar el turismo en este lugar.
The Canton Santa Elena belongs to the Province of Santa Elena owns around different sites and attractions that serve this as tourism promotion and at the same time as a source of income for the same; Baths of San Vicente is one of its main tourist attractions; considered one of the most important attractions for this canton, due to its thermal pools and various activities offered such as: mud therapy, massage and spa, which is considered a medical room for all who visit, it is considered and because of the water and sludge with which account this site; however has several problems in terms of infrastructure, tourist signs, mismanagement, resources, among other problems, that is why its tourist influx has been affected considerably. These researches want to design strategies for using them to develop this tourist attraction as a tourism product very well received by tourists. This research has tourist tilt - technique mixed approach, literature, descriptive and field. The methods used are inductive, analytical observation. The universe tourists were visiting the site, thus applying a formula to obtain a sample of 384 respondents, and the survey was also used as part of research methods. Baths complex strategies of San Vicente del Canton Santa Elena It is well designed to help to promote and increase tourism in this place.
The Canton Santa Elena belongs to the Province of Santa Elena owns around different sites and attractions that serve this as tourism promotion and at the same time as a source of income for the same; Baths of San Vicente is one of its main tourist attractions; considered one of the most important attractions for this canton, due to its thermal pools and various activities offered such as: mud therapy, massage and spa, which is considered a medical room for all who visit, it is considered and because of the water and sludge with which account this site; however has several problems in terms of infrastructure, tourist signs, mismanagement, resources, among other problems, that is why its tourist influx has been affected considerably. These researches want to design strategies for using them to develop this tourist attraction as a tourism product very well received by tourists. This research has tourist tilt - technique mixed approach, literature, descriptive and field. The methods used are inductive, analytical observation. The universe tourists were visiting the site, thus applying a formula to obtain a sample of 384 respondents, and the survey was also used as part of research methods. Baths complex strategies of San Vicente del Canton Santa Elena It is well designed to help to promote and increase tourism in this place.
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DISEÑO DE ESTRATEGIAS, COMPLEJO BAÑOS, PRODUCTO TURISTICO