Medios gráficos y su incidencia en la promoción turística del cantón Nobol
Fecha
2016-05-24
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Ingienería en Diseño Gráfico.
Resumen
El presente trabajo de tesis tiene el objetivo principal de mostrar las
falencias en la comunicación turística publicitaria que tiene el cantón Nobol
de la provincia del Guayas, a pesar de que esta cuenta con atractivos
naturales y religiosos que pueden ser positivos para visitantes nacionales
y extranjeros. Por lo general, el turismo es el ejercicio de todas las
actividades asociadas con el desplazamiento de personas hacia lugares
distintos al de su residencia habitual; sin ánimo de radicarse
permanentemente en ellos, sino para conocer nuevos lugares junto con la
adquisición de nuevas experiencias. Este es el caso del cantón Nobol de la
Provincia del Guayas, que en la actualidad no cuenta con una promoción
turística publicitaria efectiva, partiendo desde la base de la inexistencia de
una campaña gráfica en donde se impulse la imagen del cantón, mostrando
toda la parte icónica que posee; siendo principalmente la iglesia con la
presencia del cuerpo de la Santa Narcisa de Jesús, el balneario y la
variedad de comida típica que posee, los atractivos con mayores
posibilidades de explotación turística. Conociendo esta problemática se
pudo constatar que es necesario analizar cuál sería el mejor método que
contribuya con el impulso al desarrollo turístico para que turistas
ecuatorianos y extranjeros conozcan el cantón Nobol. En la actual
investigación se espera contribuir con la creación de varias herramientas
gráficas que ayuden al descubrimiento de los sitios icónicos del Cantón
Nobol.
This thesis has the aim of showing the flaws in the advertising tourist communication that Nobol canton of Guayas province has, although it owns natural and religious attractions that can be positive for domestic and foreign visitors. Generally, tourism is the practice of all the activities associated with the movement of people to other than their habitual residence places; without the desire of settle in them, but to see new places and acquire new experiences. This is the case of the canton Nobol of the Province of Guayas, which currently lacks an effective advertising tourism promotion, starting from the base of the absence of a graphic campaign that boosts the image of the canton, showing all iconic part: that It is mainly the church with the presence of the body of Saint Narcisa de Jesus, river spa and the variety of typical food that has, these are the most likely tourist attraction that can be explote. Knowing this problem, is I can state that it is necessary to analyze what would be the best way to contribute to fostering the tourism development for Ecuadorian and foreign tourists to know the canton Nobol. In the current research it is expected to contribute to the creation of several graphical tools that help the discovery of the iconic sites of Canton Nobol.
This thesis has the aim of showing the flaws in the advertising tourist communication that Nobol canton of Guayas province has, although it owns natural and religious attractions that can be positive for domestic and foreign visitors. Generally, tourism is the practice of all the activities associated with the movement of people to other than their habitual residence places; without the desire of settle in them, but to see new places and acquire new experiences. This is the case of the canton Nobol of the Province of Guayas, which currently lacks an effective advertising tourism promotion, starting from the base of the absence of a graphic campaign that boosts the image of the canton, showing all iconic part: that It is mainly the church with the presence of the body of Saint Narcisa de Jesus, river spa and the variety of typical food that has, these are the most likely tourist attraction that can be explote. Knowing this problem, is I can state that it is necessary to analyze what would be the best way to contribute to fostering the tourism development for Ecuadorian and foreign tourists to know the canton Nobol. In the current research it is expected to contribute to the creation of several graphical tools that help the discovery of the iconic sites of Canton Nobol.
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Palabras clave
ECOTURISMO, COMUNICACION ESTRATEGICA, CAMPAÑA PUBLICITARIA, POSICIONAMIENTO DE MARCA