Empowerment como recurso para potencializar el desarrollo efectivo de los programas de responsabilidad social empresarial
Fecha
2016
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
El objetivo del presente trabajo investigativo consistirá en proponer un nuevo modelo de responsabilidad social empresarial (RSE) en el Ecuador fusionado con estrategias de empowerment el cual está orientado al desarrollo de una cultura organizacional socialmente responsable para la explicación se detalla y presenta el modelo actual de como manejan la mayoría de las empresas la RSE y se contrarresta con el modelo mejorado con empowerment el cual ayudará a tener una mayor participación de los trabajadores. Para ello, se recurre al método bibliográfico-descriptivo con el fin de consultar la literatura disponible sobre el tema y organizarla de forma sistemática para relacionar las dos variables de estudio que son: la responsabilidad social empresarial y el empowerment. La RSE tiene años aplicándose en la mayoría de los países del mundo pero en el Ecuador ha tenido varios retrasos ya que se viene aplicando formalmente desde el 2005 es decir llevamos poco tiene con la aplicación de estas iniciativas, además se analizó que estas iniciativas no involucran a los trabajadores correctamente es decir ellos realizan la RSE de su empresa sin saber su contenido de fondo o lo realizan por obligación de sus jefes y por cumplir la orden, es por eso que la utilización de la herramienta de empowerment ayudará a que el trabajador se sienta integrado, se sienta libre de opinar en las decisiones de los programas, que aporte con ideas, que conozcan lo que están realizando y mejore su desempeño. Como conclusión, el presente trabajo de investigación genera un importante aporte teórico al mostrar como el empowerment se convierte en un concepto clave que permitiría aumentar la participación de los colaboradores a iniciativas de RSE siempre y cuando existan los canales de comunicación y motivacionales adecuados para asegurar la vinculación y de esta forma mejorar las iniciativas de RSE.
The objective of this research work will be to propose a new model of corporate social responsibility (CSR) in the merged Ecuador strategies of empowerment which focuses on the development of an organizational culture socially responsible for explaining detailed and presents the current model they handle most companies CSR and is offset by the improved empowerment which will help to have greater worker participation model. To do this, we resort to the bibliographic descriptive method in order to check the available literature on the subject and organize systematically to relate the two variables of study are: corporate social responsibility and empowerment. CSR has years applied in most countries of the world but in Ecuador has had several delays since it has been formally applied since 2005 that is we just have with the implementation of these initiatives also analyzed that these initiatives do not involve workers correctly ie they perform CSR in your company without knowing its substantive content or made under compulsion of their leaders and to fulfill the order, that is why the use of the tool of empowerment will help the worker integrated feel free to review the decisions of the programs, which contribute with ideas, they know what they are doing and improve their performance feel. In conclusion, this research creates an important theoretical contribution by showing how the empowerment becomes a key concept that would increase the participation of employees in CSR initiatives as long as there are appropriate channels of communication and motivational to ensure bonding and thus improve CSR initiatives.
The objective of this research work will be to propose a new model of corporate social responsibility (CSR) in the merged Ecuador strategies of empowerment which focuses on the development of an organizational culture socially responsible for explaining detailed and presents the current model they handle most companies CSR and is offset by the improved empowerment which will help to have greater worker participation model. To do this, we resort to the bibliographic descriptive method in order to check the available literature on the subject and organize systematically to relate the two variables of study are: corporate social responsibility and empowerment. CSR has years applied in most countries of the world but in Ecuador has had several delays since it has been formally applied since 2005 that is we just have with the implementation of these initiatives also analyzed that these initiatives do not involve workers correctly ie they perform CSR in your company without knowing its substantive content or made under compulsion of their leaders and to fulfill the order, that is why the use of the tool of empowerment will help the worker integrated feel free to review the decisions of the programs, which contribute with ideas, they know what they are doing and improve their performance feel. In conclusion, this research creates an important theoretical contribution by showing how the empowerment becomes a key concept that would increase the participation of employees in CSR initiatives as long as there are appropriate channels of communication and motivational to ensure bonding and thus improve CSR initiatives.
Descripción
Palabras clave
EMPOWERMENT, PROCESO, EFICENCIA, GESTION SOCIAL