Plan de ventas para optimizar la comercialización en la empresa Equiservisa S.A en Guayaquil
Fecha
2013
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Actualmente en el Ecuador hay una gran demanda en el mercado de Equipos de Construcción que son utilizados para diversas actividades tales como, Viviendas, Carreteras, Alcantarillado, Paso Peatonal, Paso a Desnivel, Puentes, entre otros, esto hace que EQUISERVISA S.A. puede aprovechar al máximo esta situación en el país. EQUISERVISA S.A. es una compañía dedicada a la comercialización de Equipos y Servicios para la construcción, tales como Equipos Topográficos, Maquinaría Liviana de Construcción, Césped Sintético y Aluminio & Vidrio. Esta compañía está ubicada en la ciudad de Guayaquil y fue constituida hace 8 años. La empresa hace varios meses atrás ha tenido un déficit en las ventas, por la
mala organización, falta de recursos, falta de conocimientos, delegación de funciones, obligaciones y por no saber trabajar en equipo. Se realizaran encuestas a un grupo de Ingenieros Civiles, Arquitectos, Municipios y Constructoras, y entrevistas a los Asesores Comerciales de EQUISERVISA S.A., para determinar los factores de la problemática en el Departamento de Ventas. Este proyecto de Tesis denominado “Plan de Ventas para optimizar la Comercialización de la Empresa EQUISERVISA S.A. en Guayaquil”, muestra
todas las falencias que se está presentando en el Departamento de Ventas de la compañía, que no tiene bien estructurado las funciones. Se efectuara el Plan de ventas de acuerdo a los estudios que se han realizado en cuanto a la labor desempañada por cada Asesor, para determinar qué es lo más
idóneo para la compañía, y si lo que se está haciendo es lo correcto, si están aprovechando al 100% las horas de trabajo o saber si se están desperdiciando los recursos que tienen.
Currently in Ecuador there is a great demand in the market for construction equipment which are used for various activities such as housing, roads, drainage, Step pedestrian, overpass, bridges, among others, this makes EQUISERVISA S.A. You can take advantage of this situation in the country. EQUISERVISA S.A. It is a company dedicated to the commercialization of equipment and services for construction, such as Topographic teams, Lightweight Construction Machinery, Synthetic Lawn and Aluminum & Glass. This company is located in the city of Guayaquil and was founded 8 years ago. The company several months ago has had a deficit in sales, the poor organization, lack of resources, lack of knowledge, delegating roles, obligations and not a team player. surveys were carried out to a group of Civil, Architects, Municipalities and Construction Engineers, and interviews with EQUISERVISA S.A. Commercial Advisors to determine the factors of the problem in the Sales Department. This thesis project called "Sales Plan to optimize EQUISERVISA Marketing Company S.A. in Guayaquil "shows all failures being presented in the Sales Department of the company, which has well structured functions. Plan sales according to studies that have been done regarding the work demisting per Advisor are completed to determine what is most ideal for the company, and if what you're doing is right, if you are making the 100% working hours or know if you are wasting the resources they have.
Currently in Ecuador there is a great demand in the market for construction equipment which are used for various activities such as housing, roads, drainage, Step pedestrian, overpass, bridges, among others, this makes EQUISERVISA S.A. You can take advantage of this situation in the country. EQUISERVISA S.A. It is a company dedicated to the commercialization of equipment and services for construction, such as Topographic teams, Lightweight Construction Machinery, Synthetic Lawn and Aluminum & Glass. This company is located in the city of Guayaquil and was founded 8 years ago. The company several months ago has had a deficit in sales, the poor organization, lack of resources, lack of knowledge, delegating roles, obligations and not a team player. surveys were carried out to a group of Civil, Architects, Municipalities and Construction Engineers, and interviews with EQUISERVISA S.A. Commercial Advisors to determine the factors of the problem in the Sales Department. This thesis project called "Sales Plan to optimize EQUISERVISA Marketing Company S.A. in Guayaquil "shows all failures being presented in the Sales Department of the company, which has well structured functions. Plan sales according to studies that have been done regarding the work demisting per Advisor are completed to determine what is most ideal for the company, and if what you're doing is right, if you are making the 100% working hours or know if you are wasting the resources they have.
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ANALISIS ECONOMICO, EMPRESAS PRIVADAS, COMERCIALIZACION, CREACIÓN CULTURAL