Implementación de un negocio de exhibición y venta de alfareria en el Cantón Samborondón Provincia del Guayas
Fecha
2015
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Universidad de Guayaquil. Facultad de Ciencias Administrativas. Ingeniería Comercial
Resumen
El desarrollo de este trabajo se realizó en el cantón Samborondón, este es un sector de mayor desarrollo urbanístico del país y paralelo a ello existe un incremento en el sector comercial con la presencia de importantes cadenas de almacenes en la que se exponen una variedad de productos para diversos fines, además recibe la concurrencia de pasajeros y turistas que incrementan el potencial comercial, sin embargo existe un espacio poco explotado que es la producción de las artesanías, productos que gozan de una amplia demanda por sus artísticos detalles.
En el primer capítulo esbozamos la situación geográfica del lugar y un estudio de sector artesanal desde la perspectiva económica - social y su importancia para el desarrollo del país, estudiando los métodos de elaboración de productos artesanales y sus métodos de comercialización, así como el marco legal en que se desarrolla el mercado artesanal.
En el segundo capítulo mediante la metodología de entrevistas y cuestionarios realizamos preguntas a 382 personas para conocer el perfil del consumidor y determinar la factibilidad del proyecto desde el punto de vista comercial y su impacto socio económico para los artesanos y su contribución a la matriz productiva.
El tercer Capítulo presentamos la propuesta de implementación de un negocio de exhibición y venta de alfarería en el cantón Samborondón provincia del Guayas, productos que contarán con diseños innovadores que llamen la atención de los clientes.
Para la implementación de este negocio se estableció una filosofía corporativa como la misión, visión, objetivos en relación a los proveedores se determinó detalladamente con quienes realizar alianzas.
Por último se plateo una proyección financiera detallando las inversiones de los activos fijos, costo, gastos e ingresos, información que sirvió para establecer los estados financieros, demostrándose a través de los indicadores que esta propuesta es ampliamente rentable en el mercado manufacturero en el cantón Samborondón Provincia del Guayas.
The development of this work was done in the canton Samborondón, this is a sector of major urban development of the country and parallel to it there is an increase in the commercial sector with the presence of major chain stores in a variety of products are exhibited for various purposes, also receives the concurrence of passengers and tourists that increase the commercial potential, but there is an untapped space that is the production of handicrafts, products enjoy wide demand for its artistic details. In the first chapter we outline the geographical location of the place and a study of artisanal sector from an economic perspective - and its importance for social development of the country, studying the methods of making handicraft products and their marketing methods, as well as the legal framework that the craft market develops. In the second chapter using the methodology we conducted interviews and questionnaires ask 382 people to meet the consumer profile and determine the feasibility of the project from a commercial point of view and its socio economic impact for artisans and their contribution to the productive matrix. The third Section we describe the proposed implementation of a business exhibition and sale of pottery in the canton of Guayas province Samborondón products that will have innovative designs that appeal to customers. To implement this business a corporate philosophy was established as the mission, vision, objectives in relation to suppliers who are determined to make alliances detail. Finally a financial projection detailing the investment of fixed assets, costs, expenses and income information used to establish the financial statements, showing through indicators that this proposal is widely profitable in the manufacturing market in Canton was Plating Samborondón Guayas province.
The development of this work was done in the canton Samborondón, this is a sector of major urban development of the country and parallel to it there is an increase in the commercial sector with the presence of major chain stores in a variety of products are exhibited for various purposes, also receives the concurrence of passengers and tourists that increase the commercial potential, but there is an untapped space that is the production of handicrafts, products enjoy wide demand for its artistic details. In the first chapter we outline the geographical location of the place and a study of artisanal sector from an economic perspective - and its importance for social development of the country, studying the methods of making handicraft products and their marketing methods, as well as the legal framework that the craft market develops. In the second chapter using the methodology we conducted interviews and questionnaires ask 382 people to meet the consumer profile and determine the feasibility of the project from a commercial point of view and its socio economic impact for artisans and their contribution to the productive matrix. The third Section we describe the proposed implementation of a business exhibition and sale of pottery in the canton of Guayas province Samborondón products that will have innovative designs that appeal to customers. To implement this business a corporate philosophy was established as the mission, vision, objectives in relation to suppliers who are determined to make alliances detail. Finally a financial projection detailing the investment of fixed assets, costs, expenses and income information used to establish the financial statements, showing through indicators that this proposal is widely profitable in the manufacturing market in Canton was Plating Samborondón Guayas province.
Descripción
Palabras clave
NEGOCIO DE EXHIBICION Y VENTAS, ALFARERIA, ARTESANIA, ARTESANOS