Estudio de factibilidad para la creación de una empresa de fabricación de puertas sólidas de madera Teca para la exportación
Fecha
2016
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Universidad de Guayaquil. Facultad de Ciencias Administrativas
Resumen
El presente plan de negocio tiene como objetivo principal determinar la viabilidad para exportar puertas de madera teca a países extranjeros. Con el análisis de las entrevistas realizadas a conocedores del tema e investigaciones mediante libros, diarios, web y diferentes Asociaciones se pudo conceptualizar diversas variables necesarias para la elaboración del producto, se analizó la situación actual del mercado en nuestro país con la cual se determinó ingresar a mercados internacionales como Estados Unidos ya que existe gran demanda especialmente tratándose de una madera tropical de excelente calidad y durabilidad dando inicio por los distribuidores realizando alianza comerciales así también se consideró la logística de exportación tomando en cuenta las facilidades de ingreso en país de destino. Con este contexto se exportará puertas sólidas de teca incluida jambas y batientes con tres diferentes medidas. Se implementó una fábrica con sus diferentes áreas en el Cantón de Balzar adecuando maquinarias y equipos requeridos, para su correcto funcionamiento se analizó el micro entorno y macro entorno en las cuales se consideró los aspectos legales, análisis ambiental y social. Se realizó el análisis para adecuar un plan de producción de acuerdo a las necesidades del negocio eligiendo trabajar con el método de justo a tiempo. Se efectuó el estudio económico analizando inversiones, financiamiento, determinando los costos y precios de venta para cada puerta según su medida, estimando ventas mensuales por contenedores a exportar, costos y proyecciones financieras y punto de equilibrio. Con lo dicho se concluyó que el plan de negocio es factible.
The main objective of this business plan is to determine the feasibility of exporting teak wood doors to foreign countries. With the analysis of the interviews made to the subject and researches through books, newspapers, web and different Associations, it was possible to conceptualize several variables necessary for the elaboration of the product, we analyzed the current market situation in our country with which it was determined to enter To international markets such as the United States, since there is a great demand especially for tropical timber of excellent quality and durability, starting with distributors making commercial alliances, and also considering the logistics of export taking into account the facilities of entry in the country of destination. With this context solid teak doors including jambs and wings will be exported with three different sizes. It was implemented a factory with its different areas in the Canton of Balzar adapting machinery and equipment required, for its correct operation was analyzed the micro environment and macro environment in which legal aspects, environmental and social analysis were considered. The analysis was made to adapt a production plan according to the needs of the business choosing to work with the method of just in time. The economic study was carried out analyzing investments, financing, determining the costs and sales prices for each door according to its measure, estimating monthly sales by containers to be exported, costs and financial projections and break-even point. With this, it was concluded that the business plan is feasible
The main objective of this business plan is to determine the feasibility of exporting teak wood doors to foreign countries. With the analysis of the interviews made to the subject and researches through books, newspapers, web and different Associations, it was possible to conceptualize several variables necessary for the elaboration of the product, we analyzed the current market situation in our country with which it was determined to enter To international markets such as the United States, since there is a great demand especially for tropical timber of excellent quality and durability, starting with distributors making commercial alliances, and also considering the logistics of export taking into account the facilities of entry in the country of destination. With this context solid teak doors including jambs and wings will be exported with three different sizes. It was implemented a factory with its different areas in the Canton of Balzar adapting machinery and equipment required, for its correct operation was analyzed the micro environment and macro environment in which legal aspects, environmental and social analysis were considered. The analysis was made to adapt a production plan according to the needs of the business choosing to work with the method of just in time. The economic study was carried out analyzing investments, financing, determining the costs and sales prices for each door according to its measure, estimating monthly sales by containers to be exported, costs and financial projections and break-even point. With this, it was concluded that the business plan is feasible
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Palabras clave
EXPORTACIÓN, PRODUCCIÓN, FABRICACIÓN, TECA