Proyecto de factibilidad para la creación de una empresa productora y comercializadora de prendas de vestir antibacteriales a base de Fibra de Bambú en la Ciudad de Guayaquil.
Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto pretende evaluar la viabilidad para crear una empresa en Guayaquil cuya actividad sea la producción y distribución directa y por canales de distribución de prendas de vestir eco-sustentable elaboradas de fibra de bambú que reprima las bacterias en la ropa. Para su desarrollo empezamos con un estudio general, efectuando un análisis del entorno externo e interno, mediante técnicas de investigación, como son las encuestas y planificación de entrevistas personales. Los datos obtenidos nos sirvieron de base para la elaboración del plan de mercadeo a fin de analizar estrategias para introducir nuestro producto en el mercado y captar la atención de los clientes potenciales.
Posteriormente la elaboración del estudio técnico nos provee información referente al proceso productivo, identificando el capital humano y financiero necesario para emprender el proyecto y finalmente con la información obtenida en los capítulos anteriores y con la aplicación de proyecciones financieras elaboramos el estudio económico para determinar la factibilidad y evaluar la rentabilidad que el proyecto podría recibir, tomando en consideración la posibilidad que en el futuro continúe como negocio en marcha.
This project aims to assess the feasibility to create a company in Guayaquil whose activity is production and direct distribution and distribution channels of clothing made of eco-sustainable bamboo fiber that represses bacteria in clothes. For its development we started with a general survey, conducting an analysis of the external and internal environment through research techniques such as surveys and personal interviews planning. The data obtained were served basis for the development of the marketing plan to discuss strategies to introduce our product on the market and capture the attention of potential customers. Later the preparation of the technical study provides us information about the production process, identifying the human and financial capital needed to undertake the project and finally with the information obtained in the previous chapters and the application of financial projections developed the economic study to determine the feasibility and assess the profitability that the project could receive, taking into account the possibility that in the future continue as a going concern.
This project aims to assess the feasibility to create a company in Guayaquil whose activity is production and direct distribution and distribution channels of clothing made of eco-sustainable bamboo fiber that represses bacteria in clothes. For its development we started with a general survey, conducting an analysis of the external and internal environment through research techniques such as surveys and personal interviews planning. The data obtained were served basis for the development of the marketing plan to discuss strategies to introduce our product on the market and capture the attention of potential customers. Later the preparation of the technical study provides us information about the production process, identifying the human and financial capital needed to undertake the project and finally with the information obtained in the previous chapters and the application of financial projections developed the economic study to determine the feasibility and assess the profitability that the project could receive, taking into account the possibility that in the future continue as a going concern.
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ADMINISTRACION DE EMPRESA, ECOSUSTENTABLE, EMPRENDIMIENTO, EMPRESAS