PROYECTO DE INVERSIÓN CREACIÓN DE UN COSMÉTICO DE USO CORPORAL PARA LAS DAMAS LUEGO DE LA DUCHA. SHOWER FRAGRANCE (FRAGANCIA de Ducha)
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Fecha
2013-08-26
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Publicidad y Mercadotecnia
Resumen
El proyecto consiste en la elaboración de un splash de uso
exclusivo para damas. Se aplica de forma corporal con atomizador luego de la ducha.
Las características de este producto es que tiene fragancia a frutas, que por su composición en el momento de su elaboración hará que esta fragancia se mantenga por un largo tiempo a más de prolongar la sensación de frescura.
Nuestro producto tendrá fragancia duradera, actuara como
refrescante para que el cuerpo se mantenga con esa sensación fresca por más tiempo y nuestro bajo costo de producción, nos permite manejar precios económicos a la hora de ponerlo a la venta. Por lo cual estamos seguros que nuestro producto tendrá acogida por su buena calidad y precio asequible. Es por eso que consideramos estos puntos mencionados como ventaja competitiva. Nuestra Misión es que las damas que usen nuestro producto, se sientan con una frescura más relajante y prolongada, compañada de fragancias agradables. Teniendo estos puntos a favor esperamos ser un producto conocido y reconocido por todas sus bondades. Y así llegar a estar posicionado en la mente de nuestras consumidoras. En la actualidad los productos splash, no llenan todas las expectativas y por ende no cubren las necesidades que nosotros hemos recalcado. Es por ese motivo y teniendo en cuenta la opinión de las damas encuestadas sabemos que cubriendo estas necesidades encontradas tendremos la preferencia de todo este segmento.
Las personas que llevaran a cabo este proyecto serán sus
inversionistas ya que ellos están al tanto en cuanto a la creación del producto y se contratara a varias personas más para el complemento respectivo en las aéreas correspondientes. La inversión inicial es de $ 27.785 para el primer mes la misma que
se conseguirá por medio de dos inversionistas quienes están
encargados del desarrollo del proyecto. Este capital se lo recuperara en un periodo de 3 meses con 21 horas y 36 minutos, al haber vendido 12.123 unidades con una capacidad instalada de un 25%, luego de este periodo el negocio se mantendrá solo. Al final del año la inversión total será $196.168 y lo que se obtendrá es $249.139 es decir tendremos de utilidad neta $52.971
En cuanto al impacto ambiental será mínimo ya que se tomaran las medidas necesarias y requeridas para que los desechos sean correctamente eliminados.
Como conclusión podemos decir que las posibilidades de éxito del proyecto están a la vista y se recomienda invertir siguiendo los parámetros del proyecto
The project involves the development of a splash of Use exclusively for ladies. It is applied body spray after showering. The characteristics of this product is that it has a fruit fragrance, depending on its composition at the time of processing this fragrance will be maintained for a long time more than prolonging freshness sensation. Our product have fragrance lasting, act as refreshing for the body to stay with that feeling fresh longer and our low cost of production, we can handle economical prices when put on sale. Therefore we are confident that our product will be welcomed by its good quality and affordability. That is why we consider these points mentioned as a competitive advantage. Our mission is that ladies who use our product, feel with a more relaxing and prolonged freshness, pleasant fragrance compañada. Keeping these points in favor hope to be a product known and recognized by all its benefits. So get to be positioned in the minds of our consumers. At present the products splash, do not meet all expectations and therefore do not meet the needs that we have emphasized. It is for this reason, and taking into account the opinion of the ladies surveyed know that covering these needs have preference found throughout this segment. The people who carried out this project will be its investors as they are aware about the creation of the product and several others hired for the respective complement in the areas concerned. The initial investment is $ 27,785 for the first month the same as be achieved by two investors who are charge of project development. This capital has recovered over a period of three months with 21 hours and 36 minutes, having sold 12,123 units with an installed capacity of 25%, after this period the business will remain alone. At the end of the year the total investment will be $ 196,168 and so you will get is $ 249,139 ie have $ 52,971 net profit In terms of environmental impact will be minimal as they take the necessary and required for the waste is properly disposed of. In conclusion we can say that the chances of success of the project are obvious and it is recommended to invest following project parameters
The project involves the development of a splash of Use exclusively for ladies. It is applied body spray after showering. The characteristics of this product is that it has a fruit fragrance, depending on its composition at the time of processing this fragrance will be maintained for a long time more than prolonging freshness sensation. Our product have fragrance lasting, act as refreshing for the body to stay with that feeling fresh longer and our low cost of production, we can handle economical prices when put on sale. Therefore we are confident that our product will be welcomed by its good quality and affordability. That is why we consider these points mentioned as a competitive advantage. Our mission is that ladies who use our product, feel with a more relaxing and prolonged freshness, pleasant fragrance compañada. Keeping these points in favor hope to be a product known and recognized by all its benefits. So get to be positioned in the minds of our consumers. At present the products splash, do not meet all expectations and therefore do not meet the needs that we have emphasized. It is for this reason, and taking into account the opinion of the ladies surveyed know that covering these needs have preference found throughout this segment. The people who carried out this project will be its investors as they are aware about the creation of the product and several others hired for the respective complement in the areas concerned. The initial investment is $ 27,785 for the first month the same as be achieved by two investors who are charge of project development. This capital has recovered over a period of three months with 21 hours and 36 minutes, having sold 12,123 units with an installed capacity of 25%, after this period the business will remain alone. At the end of the year the total investment will be $ 196,168 and so you will get is $ 249,139 ie have $ 52,971 net profit In terms of environmental impact will be minimal as they take the necessary and required for the waste is properly disposed of. In conclusion we can say that the chances of success of the project are obvious and it is recommended to invest following project parameters
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MARKETNG, FRAGANCIA