Diseño de una empresa de asesoramiento en logistica para los microempresarios ferreteros en el sector centro de la Ciudad de Guayaquil
Fecha
2016
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Universidad de Guayaquil , Facultad de Ciencias Administrativas.
Resumen
Las ferreterías son microempresas con un alto nivel de necesidad en el mercado, sus funciones son cada vez más requeridas por los habitantes de Guayaquil, quienes ante el temor de los sismos, buscan reconstruir o dar mantenimiento a sus hogares o cualquier infraestructura. Sin embargo muchas de estas entidades carecen de asesoramiento en las funciones que deben desarrollar, como por ejemplo la logística. Esta área es menester para que la mercadería que se compre o se entregue llegue a estar en el momento exacto de que el cliente y el proveedor desean, pero no conocen en sí los procesos adecuados. Es por ello que el presente proyecto radicó en analizar este sector, en determinar cómo afecta al crecimiento microempresarial la falta de guía en la logística de las ferreterías, para ello, se buscó información pertinente que contribuyó a distinguir una pyme, a conocer que encierra la logística y la asesoría así como los procesos para desarrollar una microempresa. Luego se estableció la problemática del proyecto, y se utilizó las encuestas como principales técnicas de recolección de datos, en donde se pudo comprobar que esta microempresas se desarrolló sin asesoramiento y que es esta área la que más presenta problemas. Al final como solución se diseñó una microempresa de asesoramiento en logística, analizando su factibilidad tanto interna como externamente y a través de un cálculo financiero
The hardware stores are micro-enterprises with a high level of need in the market, their functions are increasingly required by the inhabitants of Guayaquil, who in the fear of earthquakes, seek to rebuild or maintain their homes or any infrastructure. However, many of these entities lack advice on the functions to be developed, such as logistics. This area is necessary for the goods to be bought or delivered to be at the exact moment that the customer and the supplier want, but do not know the proper processes themselves. That is why the present project was to analyze this sector, in determining how microenterprise growth affects the lack of guidance in the logistics of hardware stores, for this, sought relevant information that helped to distinguish an SME, to know that it encloses the Logistics and consultancy as well as the processes to develop a microenterprise. Then the problem of the project was established, and the surveys were used as the main techniques of data collection, where it was verified that this microenterprises developed without advice and that this area presents the most problems. At the end as a solution was designed a microenterprise consulting in logistics, analyzing its feasibility both internally and externally and through a financial calculation.
The hardware stores are micro-enterprises with a high level of need in the market, their functions are increasingly required by the inhabitants of Guayaquil, who in the fear of earthquakes, seek to rebuild or maintain their homes or any infrastructure. However, many of these entities lack advice on the functions to be developed, such as logistics. This area is necessary for the goods to be bought or delivered to be at the exact moment that the customer and the supplier want, but do not know the proper processes themselves. That is why the present project was to analyze this sector, in determining how microenterprise growth affects the lack of guidance in the logistics of hardware stores, for this, sought relevant information that helped to distinguish an SME, to know that it encloses the Logistics and consultancy as well as the processes to develop a microenterprise. Then the problem of the project was established, and the surveys were used as the main techniques of data collection, where it was verified that this microenterprises developed without advice and that this area presents the most problems. At the end as a solution was designed a microenterprise consulting in logistics, analyzing its feasibility both internally and externally and through a financial calculation.
Descripción
Palabras clave
ASESORAMIENTO, MICROEMPRESA FERRETERA, LOGISTICA