Diagnóstico para un plan de negocios para las exportaciones de sombreros finos de paja toquilla por los artesanos del sitio Pile, cantón Montecristi - Manabí
Fecha
2016-07
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Universidad de Guayaquil Facultad de Ciencias Económicas
Resumen
El desarrollo del presente trabajo de investigación, presentó como objetivo elaborar un
diagnóstico para un plan de negocios para las exportaciones de sombreros finos de paja
toquilla por los artesanos del Sitio “Pile”, cantón Montecristi – Manabí, el cual surge como
respuesta a su baja producción, donde participan como proveedores de sombreros
terminados, que son entregados a los intermediarios, quienes llevan la mayor de las
ganancias que genera este producto en el mercado internacional y surge como una
problemática dada por la presencia en el país de sombreros de fabricación sintética, que se
ha visto manifestada en la balanza comercial del país en los últimos años, que ha registrado
saldos negativos para este sector, lo cual evidencia un bajo nivel de competitividad, por la
falta de estrategias que permitan participar a los productores de forma directa en las
exportaciones con tácticas sostenible en el tiempo que les permita registrar ganancias y
mejoren su calidad de vida y situación económica. Por lo que bajo este contexto, los
productores carecen de los conocimientos técnicos para efectuar exportaciones directas y
mediante este plan se propone fomentar el crecimiento socio económico y estar dentro de
los lineamientos del Buen Vivir. Es por eso que es necesario a través de un plan de
negocios bien estructurado incorporar a un mayor número de artesanos a las exportaciones
directas y así romper con este círculo vicioso que solo beneficia a unos cuantos en
desmedro de muchos.
The development of the present investigation work, presented as objective elaborating a diagnosis for a plan of business for the exports of fine hats of straw shawl for the artisans of the Place "it Pounds", canton Montecristi - Manabí, which arises as answer to its low production, where they participate as suppliers of finished hats that are given to the middlemen who take the bigger than the earnings that it generates this product in the international market and it arises like a problem given by the presence in the country of hats of synthetic production that has been manifested in the commercial scale of the country in the last years that it has registered debits for this sector, that which evidences a low level of competitiveness, for the lack of strategies that you/they allow to participate to those producing of direct form in the exports with tactical sustainable in the time that allows them to register earnings and improve its quality of life and economic situation. For what I lower this context, the producers lack the technical knowledge to make direct exports and by means of this plan he/she intends to foment the growth economic partner and to be inside the limits of the Good one to Live. It is for that reason that it is necessary through a plan of well structured business to incorporate to a bigger number of artisans to the direct exports and this way to break up with this vicious circle that alone he benefits to some in I deteriorate of many.
The development of the present investigation work, presented as objective elaborating a diagnosis for a plan of business for the exports of fine hats of straw shawl for the artisans of the Place "it Pounds", canton Montecristi - Manabí, which arises as answer to its low production, where they participate as suppliers of finished hats that are given to the middlemen who take the bigger than the earnings that it generates this product in the international market and it arises like a problem given by the presence in the country of hats of synthetic production that has been manifested in the commercial scale of the country in the last years that it has registered debits for this sector, that which evidences a low level of competitiveness, for the lack of strategies that you/they allow to participate to those producing of direct form in the exports with tactical sustainable in the time that allows them to register earnings and improve its quality of life and economic situation. For what I lower this context, the producers lack the technical knowledge to make direct exports and by means of this plan he/she intends to foment the growth economic partner and to be inside the limits of the Good one to Live. It is for that reason that it is necessary through a plan of well structured business to incorporate to a bigger number of artisans to the direct exports and this way to break up with this vicious circle that alone he benefits to some in I deteriorate of many.
Descripción
Estudio de un caso
Palabras clave
DIAGNÓSTICO, PLAN DE NEGOCIOS, PAJA TOQUILLA, EXPORTACIÓN DE SOMBREROS FINOS