Estrategias para mejorar la liquidez de la empresa XYZ comercializadora de gas licuado de petróleo insutrial en la ciudad de Guayaquil
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2016-09-15
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Universidad de Guayaquil Facultad de Ciencias Económicas
Resumen
El presenta caso de estudio está orientado a mejorar estratégicamente la rentabilidad de la
comercializadora de Gas Licuado de Petróleo industrial “XYZ” este producto está sometido a
las regulaciones del gobierno por lo que se encuentra sujeto a ciertas limitaciones que impiden
desarrollarse y corregir la mala información o campañas en contra del uso del gas, todo esto ha
llevado a que la industria del GLP haya reducido sus ingresos y su crecimiento vaya a un ritmo
lento. El objetivo general de este trabajo es formular estrategias para mejorar la liquidez de la
empresa comercializadora de Gas Licuado de Petróleo industrial de la ciudad de Guayaquil.
El método que se utilizó para realizar este estudio es el método cualitativo y cuantitativo
mediante recopilación de datos; el mismo que se basa en realizar encuestas con una muestra
aleatoria conformada por los distribuidores y entrevistas al personal interno de la
comercializadora XYZ de Gas Licuado de Petróleo industrial. En este trabajo dejamos claro
que el uso de GLP industrial aun es necesario para el sector comercial e industrial de la ciudad
de Guayaquil, debido a que los mismos tienen su estructura a gas, tales como, maquinarias y
herramientas como lo son las cocinas industriales, en el caso de hoteles, comedores y
restaurantes y las maquinarias con sus montacargas. De tal manera que generan una gran
actividad económica para la ciudad
The present case study is aimed to strategically improve the profitability of the marketing of Liquefied Gas Industrial Oil "XYZ" this product is subject to government regulations so it is subject to certain limitations that prevent develop and correct misinformation or campaigns against the use of gas, all this has led to the LPG industry has reduced its revenue and growth go at a slow pace. The overall objective of this work is to develop strategies to improve the liquidity of the trading company of Liquefied Petroleum Gas industrial city of Guayaquil. The method used for this study is the quantitative qualitative method, and using data collection; the same which is based on surveys with a random sample consisting of distributors and internal staff interviews XYZ Liquefied Gas marketer of industrial oil. In this paper we made it clear that the use industrial LPG is still necessary for the commercial and industrial sector of the city of Guayaquil, because they have their structure gas, such as machinery and tools such as industrial kitchens, in the case of hotels, canteens, restaurants and machinery with forklifts. So that generate a large economic activity for the city.
The present case study is aimed to strategically improve the profitability of the marketing of Liquefied Gas Industrial Oil "XYZ" this product is subject to government regulations so it is subject to certain limitations that prevent develop and correct misinformation or campaigns against the use of gas, all this has led to the LPG industry has reduced its revenue and growth go at a slow pace. The overall objective of this work is to develop strategies to improve the liquidity of the trading company of Liquefied Petroleum Gas industrial city of Guayaquil. The method used for this study is the quantitative qualitative method, and using data collection; the same which is based on surveys with a random sample consisting of distributors and internal staff interviews XYZ Liquefied Gas marketer of industrial oil. In this paper we made it clear that the use industrial LPG is still necessary for the commercial and industrial sector of the city of Guayaquil, because they have their structure gas, such as machinery and tools such as industrial kitchens, in the case of hotels, canteens, restaurants and machinery with forklifts. So that generate a large economic activity for the city.
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RENTABILIDAD, PROCESO, DISTRIBUCIÓN