PLAN DE PROMOCIÓN PARA EL DESARROLLO TURÍSTICO DE LA COMUNIDAD ESTERO DE PLÁTANO EN EL CANTÓN MUISNE EN LA PROVINCIA DE ESMERALDAS
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2017-01
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UNIVERSIDAD DE GUAYAQUIL
Resumen
La comunidad Estero de Plátano de la parroquia Galera del cantón Muisne, es el
producto turístico en torno al que gira esta investigación, para que los turistas se
sientan interesados en conocer sus recursos naturales, tales como: Playa Estero de
Plátano, Cueva de la Virgen, Cascada Estero de Plátano y Río Estero de Plátano.
Se recopiló información acorde a través de antecedentes históricos, realizando un
diagnóstico general del turismo y de las actividades del cantón y del sitio,
fundamentado con el marco legal como la constitución del país y otras leyes.
Se han utilizado diferentes métodos de investigación. La ficha de observación que
sirvió para verificar el estado de los atractivos naturales, las encuestas y entrevista,
donde se resalta que la Cascada Estero de Plátano es el lugar preferido para visitar.
Donde se determinó un análisis de la oferta y la demanda y que la principal
actividad que realizan los turistas es la observación de ballenas. Y en menor escala
están: El surf, snorkel, esquí, windsurf, kitesurf, avistamiento de aves y senderismo.
Se propone un presupuesto general con estrategias de difusión como: Trípticos,
redes sociales, foamboard, redes sociales, recuerdos, artesanías, enfocándose en
un segmento de mercado objetivo de las provincias: Carchi, Pichincha, Imbabura,
Cotopaxi, por la cercanía.
Según Plan de manejo (SERTECPET, 2014) de la Reserva Marina Galera - San
Francisco, se pudo conocer que el número permitido de turistas por mes es de 345
personas, información de gran importancia.
Para financiar las estrategias de difusión se podrían realizar diferentes actividades
como: reciclaje de botellas plásticas, organización de evento gastronómico y ventas
de artesanías elaboradas por sus pobladores, los principales beneficiarios de este
proyecto.
The Estero de Plátano community in the Galera parish in the Muisne canton, is the tourism product which this investigation is about, so that tourists feel interested in knowing their natural resources such as Playa Estero de Plátano, Cueva de la Virgen, Estero de Plátano Waterfall and Estero de Plátano River. Information was collected through consistent historical background, making a general diagnosis of tourism and the activities of the canton and the site, based in the legal framework as the country's constitution and other laws indicate. We used different research methods. The observation sheet that served to check the status of the natural attractions, surveys and interviews, where it is emphasized that the Estero de Plátano waterfall is the preferred place to visit. Where an analysis of supply and demand was determined and that the principal activity by tourists is whale watching. And on a smaller scale they are: Surfing, snorkeling, skiing, windsurfing, bird watching and hiking. It is proposed a general budget with broadcasting strategies as follow: Leaflets, social networks, foamboard, souvenirs and handicrafts, focusing on a segment of provinces target as Carchi, Pichincha, Imbabura, Cotopaxi, because of the proximity market. According to Management Plan (SERTECPET, 2014) of the Marine Reserve Galera - San Francisco, it was learned that the number of tourists allowed per month is 345 persons, information of great importance. To finance the broadcasting strategies we could use different activities such as recycling plastic bottles, gastronomic event organization and sales of handicrafts made by its inhabitants who are the main beneficiaries of this project
The Estero de Plátano community in the Galera parish in the Muisne canton, is the tourism product which this investigation is about, so that tourists feel interested in knowing their natural resources such as Playa Estero de Plátano, Cueva de la Virgen, Estero de Plátano Waterfall and Estero de Plátano River. Information was collected through consistent historical background, making a general diagnosis of tourism and the activities of the canton and the site, based in the legal framework as the country's constitution and other laws indicate. We used different research methods. The observation sheet that served to check the status of the natural attractions, surveys and interviews, where it is emphasized that the Estero de Plátano waterfall is the preferred place to visit. Where an analysis of supply and demand was determined and that the principal activity by tourists is whale watching. And on a smaller scale they are: Surfing, snorkeling, skiing, windsurfing, bird watching and hiking. It is proposed a general budget with broadcasting strategies as follow: Leaflets, social networks, foamboard, souvenirs and handicrafts, focusing on a segment of provinces target as Carchi, Pichincha, Imbabura, Cotopaxi, because of the proximity market. According to Management Plan (SERTECPET, 2014) of the Marine Reserve Galera - San Francisco, it was learned that the number of tourists allowed per month is 345 persons, information of great importance. To finance the broadcasting strategies we could use different activities such as recycling plastic bottles, gastronomic event organization and sales of handicrafts made by its inhabitants who are the main beneficiaries of this project
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PROMOCIÓN, NÚMERO PERMITIDO DE TURISTAS, CASCADA ESTERO DE PLÁTANO, RESULTADOS DE LA INVESTIGACIÓN, SEGMENTO OBJETIVO
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