Actualización de promoción turística en los principales cantones de la provincia de Tungurahua
Archivos
Fecha
2013-08-29
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hoteleria
Resumen
El propósito de este trabajo de investigación es observar, identificar evaluar e implementar un sistema de promoción turística de los dos principales Cantones de la Provincia del Tungurahua que permita y mantenga a toda la población investigada en un alto nivel de eficacia, que se liga al sistema moderno de promoción turística. Los Cantones de Baños y Ambato pertenecientes a la Provincia de Tungurahua., posee promoción turística aceptada pero no actualizada por los niveles jerárquicos de la organización de sus respectivos Cantones, por lo que los proceso, en los ámbitos de promoción se encuentran totalmente desactualizados a la modernidad de la competitividad de Cantones vecinos que llevan la delantera publicitaria y estratégica. Debido a lo detallado del material investigado, se estudió la posibilidad de proponer una guía o matriz de promoción, que se usa en la administración actual de Cantones mas explotados turísticamente, esta matriz está defendida en el marco teórico del proyecto, fundamentado con principios teóricosandragógico, haciendo denotar lo importante que es tener una promoción veraz y efectiva para el crecimiento y competitividad de un cantón .Se utilizará el modelo exploratorio a través de la investigación de campo para recolectar datos que midan la promoción actual y sentar las bases para la propuesta. Los beneficiarios primarios serán los habitantes de los Cantones en general a todo nivel, los turistas tendrán muchas oportunidades para ser escuchados y ayudar al crecimiento de cada cantón y sus respectivos y emblemáticos lugares turísticos que lograrán conocer no solo el cantón, sino también a su talento humano de cada habitante. Las herramientas a utilizarse serán la entrevista a los habitantes de los Cantones y a la encuesta a todo turista que permitirá tener resultados muy acertados de lo investigado.
The purpose of this investigation work is to observe, to identify to evaluate and to implement a system of tourist promotion of the two main Cantons of the County of the Tungurahua that allows and maintain the whole population investigated in a high level of effectiveness that commits to the modern system of tourist promotion. The Cantons of Bathrooms and Ambato belonging to the County of Tungurahua., it possesses accepted tourist promotion but not modernized by the hierarchical levels of the organization of their respective Cantons, for that that the process, in the promotion environments is completely outdated to the modernity of the competitiveness of neighboring Cantons that you/they take the advertising and strategic leading. Due to that detailed of the investigated material, the possibility was studied of proposing a guide or promotion womb that it is used in the current administration of Cantons but exploited triticale, this womb is defended in the theoretical mark of the project, based with principles teóricosandragógico, making denote the important thing that it is to have a truthful and effective promotion for the growth and competitiveness of a canton .Se it will use the exploratory pattern through the field investigation to gather data that measure the current promotion and to sit down the bases for the proposal. The primary beneficiaries will be the inhabitants of the Cantons in general at all level, the tourists will have many opportunities to be listened and to help to the growth of each canton and their respective ones and important tourist places that will be able to not know alone the canton, but also to their human talent of each inhabitant. The tools to be used will be the interview to the inhabitants of the Cantons and the survey to all tourists that will allow to have very guessed right results of that investigated.
The purpose of this investigation work is to observe, to identify to evaluate and to implement a system of tourist promotion of the two main Cantons of the County of the Tungurahua that allows and maintain the whole population investigated in a high level of effectiveness that commits to the modern system of tourist promotion. The Cantons of Bathrooms and Ambato belonging to the County of Tungurahua., it possesses accepted tourist promotion but not modernized by the hierarchical levels of the organization of their respective Cantons, for that that the process, in the promotion environments is completely outdated to the modernity of the competitiveness of neighboring Cantons that you/they take the advertising and strategic leading. Due to that detailed of the investigated material, the possibility was studied of proposing a guide or promotion womb that it is used in the current administration of Cantons but exploited triticale, this womb is defended in the theoretical mark of the project, based with principles teóricosandragógico, making denote the important thing that it is to have a truthful and effective promotion for the growth and competitiveness of a canton .Se it will use the exploratory pattern through the field investigation to gather data that measure the current promotion and to sit down the bases for the proposal. The primary beneficiaries will be the inhabitants of the Cantons in general at all level, the tourists will have many opportunities to be listened and to help to the growth of each canton and their respective ones and important tourist places that will be able to not know alone the canton, but also to their human talent of each inhabitant. The tools to be used will be the interview to the inhabitants of the Cantons and the survey to all tourists that will allow to have very guessed right results of that investigated.