IMPLEMENTACIÓN DEL SERVICIO DE SPA EN LA OFERTA DE ALOJAMIENTO EXISTENTE EN LA PARROQUIA SALANGO, PROVINCIA DE MANABÍ, EN EL AÑO 2016.
Fecha
2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El siguiente trabajo de investigación se realizó en la Parroquia Salango
perteneciente a la provincia de Manabí, en la cual su problema principal es la
falta de un hospedaje de calidad para clientes exigentes, que cumplan con
servicios exclusivos, es por ello que se establece como objetivo general realizar
el diagnóstico actual de la demanda turística que existen Salango mediante un
estudio de factibilidad, para el desarrollo de un hotel Spa. La investigación será
cualitativa de acuerdo a su amplitud micro sociológica y de tipo descriptiva con
fuentes de información mixta, instrumentos a utilizar en la investigación
observación, entrevistas y encuestas. Los resultados dieron positivos para el
desarrollo de la idea ya que en el sector no se sitúa ningún tipo de hospedaje
con las características Spa sin embargo es visitada por turistas de todas partes
del Ecuador por sus playas y la tranquilidad de sus paisajes así mismo como
por su ambiente natural. El sector para el desarrollo del Hotel Spa es el propicio
ya que cumple con las características que se necesitan para el realce del
turismo de sol y playa, especialmente para aquellas personas en busca del
relax y el disfrute del medio ambiente. Es muy seguro que este proyecto ayuda
en sobremanera al desarrollo socioeconómico, cultural y turístico que la
parroquia necesita, para situarse en la lista de las playas más visitadas del
país.
The following research was conducted at the Parish Salango belonging to the province of Manabi, where the main problem is the lack of accommodation services for demanding clients. That is why the general objective is to perform the actual diagnosis of tourist demand in Salango through a feasibility study for the development of a Spa resort and hotel. The research will qualitative be according to their micro-sociological amplitude and the descriptive type. with mixed sources of information. The instruments used in the research were observation, interviews and surveys, the results were positive for the development of the idea, since the sector does not have any accommodation with the features Spa, however is visited by tourists from all parts of Ecuador for its beaches and tranquility of the landscape itself as by their natural environment. The sector for the development of the Hotel Spa is propitious, as it has all the features needed for sun and beach tourism, especially for those in search of relaxation and enjoyment of the environment. It is very sure that this project greatly helps in the socioeconomic, cultural and tourism development, that the parish need, to be placed on the list of the most visited beaches in the country. Keywords: Feasibility,
The following research was conducted at the Parish Salango belonging to the province of Manabi, where the main problem is the lack of accommodation services for demanding clients. That is why the general objective is to perform the actual diagnosis of tourist demand in Salango through a feasibility study for the development of a Spa resort and hotel. The research will qualitative be according to their micro-sociological amplitude and the descriptive type. with mixed sources of information. The instruments used in the research were observation, interviews and surveys, the results were positive for the development of the idea, since the sector does not have any accommodation with the features Spa, however is visited by tourists from all parts of Ecuador for its beaches and tranquility of the landscape itself as by their natural environment. The sector for the development of the Hotel Spa is propitious, as it has all the features needed for sun and beach tourism, especially for those in search of relaxation and enjoyment of the environment. It is very sure that this project greatly helps in the socioeconomic, cultural and tourism development, that the parish need, to be placed on the list of the most visited beaches in the country. Keywords: Feasibility,
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Palabras clave
FACTIBILIDAD, DEMANDA TURÍSTICA, PROMOCIÓN TURÍSTICA, HOTEL SPA
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APA