PUBLICIDAD RODANTE EN AUDIO, COMO MEDIO ALTERNATIVO PARA LA PROMOCIÓN DE EVENTOS PARA EL CANTÓN BUENA FE AÑO 2016
Fecha
2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
La publicidad rodante como medio alternativo para la promoción de eventos en
el cantón Buena Fe, año 2016, es un nuevo concepto de publicidad móvil que
está revolucionando a nivel nacional, siendo el más eficiente y mejor medio de
promoción de eventos en la vía pública, medio por el cual nos podemos valer
para incentivar el consumo de la marca ofertante que requiera este tipo de
servicio. Para la puesta en marcha de este servicio se requiere poner a
disposición de los clientes modernas unidades móviles con el equipamiento
previamente instalado de perifoneo en audio junto con un personal
exclusivamente capacitado que llevarán a cabo este tipo de campañas
publicitarias de promoción de eventos. Este tipo de publicidad rodante en audio
requiere circular a través de rutas previamente diseñadas donde exista mayor
afluencia de personas a las cuales poder llamar su atención y ofertar la
promoción de eventos a sus clientes. En el recorrido a realizar, deben estar
programadas paradas para aprovechar momentos de alto tráfico y lugares de
mayor frecuencia de público, así como también instalar la unidad móvil con la
publicidad rodante en lugares estratégicos donde puedan permanecer
estacionadas para mantener un punto fijo de enfoque publicitario exitoso.
The rolling advertising as an alternative means for promoting events in the canton Buena Fe, 2016, is a new concept of mobile advertising that is revolutionizing nationally, the most efficient and best way to promote events on public roads, means by which we can assert to encourage consumption mark the bidder requiring this type of service. For the launch of this service it is required to make available to the customers modern mobile units with equipment previously installed loudspeakers in audio along with an exclusively trained personnel who will carry out this type of advertising campaigns promoting events. This type of advertising audio requires rolling cycle through previously designed routes where greater influx of people they can get their attention and promoting events to offer its customers there. On the route to follow, should be scheduled stops to take advantage of moments of high traffic and places of frequent public as well as install the mobile unit with the rolling advertising in strategic places where they can stay parked to maintain a fixed point of advertising approach successful.
The rolling advertising as an alternative means for promoting events in the canton Buena Fe, 2016, is a new concept of mobile advertising that is revolutionizing nationally, the most efficient and best way to promote events on public roads, means by which we can assert to encourage consumption mark the bidder requiring this type of service. For the launch of this service it is required to make available to the customers modern mobile units with equipment previously installed loudspeakers in audio along with an exclusively trained personnel who will carry out this type of advertising campaigns promoting events. This type of advertising audio requires rolling cycle through previously designed routes where greater influx of people they can get their attention and promoting events to offer its customers there. On the route to follow, should be scheduled stops to take advantage of moments of high traffic and places of frequent public as well as install the mobile unit with the rolling advertising in strategic places where they can stay parked to maintain a fixed point of advertising approach successful.
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