ESTRATEGIAS DE COMUNICACIÓN PARA EL POSICIONAMIENTO DEL PROYECTO “VIVE JUVENTUD” EN EL CANTON QUEVEDO, AÑO 2016
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2017-02
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UNIVERSIDAD DE GUAYAQUIL
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Se ha considerado a las estrategias de comunicación como la manera de organizar
los recursos existentes para alcanzar una posición privilegiada con respecto a las
ofertas y tendencias que presenta la competencia que no necesariamente pueden
ser productos sino también servicios. Estas acciones actualmente tienen profundas y
significativas implicaciones para la cultura de las organizaciones y las posturas
futuras, ya que es conocido que los servicios son un bien intangible que en la mayor
parte de las empresas no se le ha dado la importancia que merece, provocando una
mala imagen antes las personas que requieren un bien o servicio. Los mensajes que
se envían al público ya sean de productos o servicios, tienen que cumplir estándares
de calidad, que muchas veces las organizaciones desconocen, pensando que solo
hay que preocuparse por el bien como producto tangible La comunicación externa
ha cobrado mayor importancia dado que por mucho tiempo se ha estado dando un
cambio de paradigma en la mentalidad de las organizaciones, cambiando esta
percepción por una más actual donde se da relevancia a los mensajes e imagen
externos de las organizaciones a su público objetivo al cual quiere llegar, brindando
un producto o servicio con una excelente calidad.
It has been considered communication strategies as how to organize existing resources to achieve a privileged position on the deals and trends that has the competition that may not necessarily be products but also services. These shares currently have profound and significant implications for organizational culture and future positions as it is known that the services are an intangible asset that most companies have not been given the importance it deserves, causing a bad image before people who require a good or service. The messages sent to the public and whether products or services, must meet quality standards, which often organizations know, thinking that you just have to worry about the well as tangible product External communication has become more important since by long it has been giving a paradigm shift in the mindset of organizations, changing this perception by a more current where relevance is given to messages and external image of organizations your target audience which wants to reach, offering a product or service with excellent quality.
It has been considered communication strategies as how to organize existing resources to achieve a privileged position on the deals and trends that has the competition that may not necessarily be products but also services. These shares currently have profound and significant implications for organizational culture and future positions as it is known that the services are an intangible asset that most companies have not been given the importance it deserves, causing a bad image before people who require a good or service. The messages sent to the public and whether products or services, must meet quality standards, which often organizations know, thinking that you just have to worry about the well as tangible product External communication has become more important since by long it has been giving a paradigm shift in the mindset of organizations, changing this perception by a more current where relevance is given to messages and external image of organizations your target audience which wants to reach, offering a product or service with excellent quality.
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