ANÁLISIS SITUACIONAL DEL MERCADO DE ORGANIZACIÓN DE EVENTOS SOCIALES PARA INCREMENTAR LA CARTERA DE CLIENTES DE EVENT PLANNER BY EVA GONZÁLEZ, MEDIANTE LA CREACIÓN DE UNA PÁGINA WEB Y UN CATÁLOGO DIGITAL PROMOCIONAL”
Fecha
2017-03
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UNIVERSIDAD DE GUAYAQUIL
Resumen
En el presente análisis se evidenciará la evolución que han tenido y sigue
teniendo el mercado de los eventos sociales, años atrás en una fiesta sea cual fuera
el motivo a celebrar se tomaban ciertos aspectos como importantes a la hora de
decorar, pero no con tanto ahínco como lo es en la actualidad.
Tal es así que Event Planner by Eva González, se ha dedicado en estos
últimos años a emprender en este mercado con decoraciones para fiestas
infantiles, quinceaños, baby shower, graduaciones, matrimonios, bautizos, etc.
Dejando a sus clientes satisfechos a la hora de entregar su decoración
personalizada. En el presente trabajo quedará demostrado cómo un servicio de
asesoría y decoración es retribuido tomando en cuenta todos los estándares de
calidad, para que el dueño del evento pueda lucirse el día de su fiesta.
In the present analysis, will show the evolution that have had and still have the market of social events, years ago, at a party whatever the reason to celebrate took certain aspects as important when decorating, but not so hard as it is today. This is how Event Planner by Eva González, has been dedicated in recent years to undertake in this market with decorations for children's parties, quinceaños, baby shower, graduations, marriages, baptisms, etc. Leaving your customers satisfied when it comes to delivering your personalized decoration. In the present work, it will be demonstrated how an advisory and decoration service is finally delivered taking into account all quality standards, so that the owner of the event can show off the day of his party.
In the present analysis, will show the evolution that have had and still have the market of social events, years ago, at a party whatever the reason to celebrate took certain aspects as important when decorating, but not so hard as it is today. This is how Event Planner by Eva González, has been dedicated in recent years to undertake in this market with decorations for children's parties, quinceaños, baby shower, graduations, marriages, baptisms, etc. Leaving your customers satisfied when it comes to delivering your personalized decoration. In the present work, it will be demonstrated how an advisory and decoration service is finally delivered taking into account all quality standards, so that the owner of the event can show off the day of his party.
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Palabras clave
INVESTIGACIÓN, MERCADO, EVENTOS SOCIALES, PÁGINA WEB, CATÁLOGO DIGITAL
Citación
APA