Creación de nueva línea de negocio con banano recuperado para la empresa Vameg S.A
Fecha
2016
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Universidad de Guayaquil
Resumen
En la provincia del Guayas el pequeño productor no tiene la oportunidad de exportar el banano que no es calificado como de primera por lo que tiene que desecharlo o venderlo como desecho lo que se transforman en ingresos que son marginales, esta provincia se presenta como una oportunidad para crear una nueva línea de venta para la empresa VAMEG S.A. con el objetivo de exportar el banano recuperado y de esta manera se favorecen los ingresos de la empresa. La problemática que se presenta es la carencia de nuevas líneas de negocio lo que genera bajos niveles de ingresos en la empresa VAMEG S.A. La presente investigación plantea como objetivo establecer los pasos para establecer una línea de negocios del banano de exportación que no califica como clase A en el mercado del Cono Sur, específicamente en Iquique. El siguiente proyecto empleará la metodología cualitativa y cuantitativa con razonamiento estadístico dentro de la cuantitativa. El procesamiento estadístico permitirá analizar el comportamiento de las ventas en la empresa, para realizar el diagnostico se utiliza el método empírico: la entrevista. El principal resultado fue diseñar la nueva línea de negocio para la empresa y realizar una proyección de sus ingresos en los próximos cinco años que refleja un salto cuantitativo en la gestión. Basado en el resultado de la investigación es factible aplicar la nueva línea de negocio, por la ventaja que tiene para el productor así como para el receptor del producto teniendo en cuenta sus bajos costos.
In the province of Guayas Little producer does not have the opportunity to export bananas That is not qualified as first by what you have to discard it or sell it as scrap What are transformed into income that are marginal, This province is presented as a paragraph Opportunity create a new line sales for the Company VAMEG SA with the objective m Export bananas and Recovered de este way the Company Revenue favor. The problem that occurs is the lack of new business What genres low income levels in VAMEG Company S.A. Present Research planted How to set Objective Steps to establish a business line of Banana export does not qualify as Class A Market of the Southern Cone, specifically in Iquique. The next project will use qualitative and quantitative methodology Statistical Reasoning Within the quantitative. · Allow statistical processing to analyze the performance of sales in the Company, to diagnose the empirical method is using: The Interview. Resulted director was to design the new line of business for the company and make a projection of his income in the next five years reflecting a quantum leap in management. Based on the result of research m it is practicable apply the new line of business, for the benefit for having Producer and for the receiver product based on their costs.
In the province of Guayas Little producer does not have the opportunity to export bananas That is not qualified as first by what you have to discard it or sell it as scrap What are transformed into income that are marginal, This province is presented as a paragraph Opportunity create a new line sales for the Company VAMEG SA with the objective m Export bananas and Recovered de este way the Company Revenue favor. The problem that occurs is the lack of new business What genres low income levels in VAMEG Company S.A. Present Research planted How to set Objective Steps to establish a business line of Banana export does not qualify as Class A Market of the Southern Cone, specifically in Iquique. The next project will use qualitative and quantitative methodology Statistical Reasoning Within the quantitative. · Allow statistical processing to analyze the performance of sales in the Company, to diagnose the empirical method is using: The Interview. Resulted director was to design the new line of business for the company and make a projection of his income in the next five years reflecting a quantum leap in management. Based on the result of research m it is practicable apply the new line of business, for the benefit for having Producer and for the receiver product based on their costs.
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LINEAS DE NEGOCIO, INGRESOS, BANANO RECUPERADO