Viabilidad operativa y financiera aplicada a la cooperativa de taxi mall 9 de abril ltda. propuesta innovación tecnológica en productos y servicios.
Fecha
2016
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Universidad de Guayaquil
Resumen
En la actualidad existe un promedio de quejas continua de los taxistas por las actividades realizadas detrás del volante, trabajo que amerita el estar un promedio de 14 horas manejando, buscando carreras y tratando de completar para el presupuesto diario asignado, otros alquilan sus unidades y despliegan servicios que no satisfacen a los clientes, el tema relacionado con la viabilidad operativa y financiera en la presentación de nuevas opciones de productos, que de carácter innovador tiene como objetivo el proponer variedades de servicios por parte de la cooperativa Mall 9 de abril a todo sus 214 conductores afiliados. La metodología aplicada es de carácter descriptivo de tendencia cuantitativa y revela información de estrategias aplicables para que la tecnología e innovación descrita sean de interés de los pasajeros, realizando encuestas y entrevistas a interesados, generando mejores ingresos y un amplio manejo de servicios de transporte, sin tener al pasajero firme en la unidad de transporte. Con la inversión realizada en la gama de servicios ofrecidos se tendrá proyecciones financieras en la hoja de cálculo de Excel, obteniendo indicadores relacionados al adecuado emprendimiento estratégico de los servicios adicionales
There is now an average of continuing complaints from taxi drivers for the activities behind the wheel, work that merits being an average of 14 hours driving, looking for careers and trying to complete for daily allocated budget, others rent their units and display services that do not satisfy customers, the issue related to the operational and financial viability in presenting new options products, innovative character aims to propose varieties of services from the cooperative Mall April 9 to all its 214 drivers affiliated. The methodology used is descriptive quantitative trend and reveals information applicable strategies for technology and innovation described are of interest of passengers, conducting surveys and interviews with stakeholders, generating better income and comprehensive management of transport services, without have the strong passenger on the transport unit. With the investment in the range of services offered financial projections will be held at Excel spreadsheet, obtaining adequate strategic venture related to additional services indicators
There is now an average of continuing complaints from taxi drivers for the activities behind the wheel, work that merits being an average of 14 hours driving, looking for careers and trying to complete for daily allocated budget, others rent their units and display services that do not satisfy customers, the issue related to the operational and financial viability in presenting new options products, innovative character aims to propose varieties of services from the cooperative Mall April 9 to all its 214 drivers affiliated. The methodology used is descriptive quantitative trend and reveals information applicable strategies for technology and innovation described are of interest of passengers, conducting surveys and interviews with stakeholders, generating better income and comprehensive management of transport services, without have the strong passenger on the transport unit. With the investment in the range of services offered financial projections will be held at Excel spreadsheet, obtaining adequate strategic venture related to additional services indicators
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Palabras clave
TAXI, PASAJERO, INNOVACIÓN, COOPERATIVAS, SERVICIOS