Modelo de gestión financiera para el servicio de internet Wi-Fi gratuito en parques públicos
Fecha
2016
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Universidad de Guayaquil Facualtad de Ciencias Administrativas
Resumen
El presente trabajo pretende generar un modelo de gestión financiera para el servicio de internet WI-FI gratuito en parques públicos del Cantón Cuenca provincia del Azuay Ecuador, el cual coadyuve a que sea viable dotar de este servicio ininterrumpidamente.
En el presente estudio se buscó como monetizar el servicio de internet WI-FI en parques públicos a través del planteamiento de un modelo de gestión financiero, a fin de mantener el servicio en el tiempo investigando la necesidad actual de los ciudadanos Cuencanos del área urbana, considerando las inversiones que ha realizado la empresa ETAPA EP, proveedora del servicio de internet gratuito en 37 zonas WI-FI dentro del área urbana del cantón Cuenca.
In the present study sought as monetizing the internet service WI-FI in public parks through the approach of a model of financial management in order to maintain the service at the time researching the current need for Cuencanos citizens in urban areas, considering the investments made by the company ETAPA EP, a provider of free Internet service in 37 areas WI-FI within the urban area of canton Cuenca. The research is descriptive, through a quantitative approach, through a survey using a digital platform, and interviews with the administrative and technical staff ETAPA EP, analyzing information with an inductive theoretical method. For what the numerical assessment of the costs of investment and operation of the service rate was made, posing as a result three scenarios in search of income for future decision making for managers of the company, analyzed using net present value and internal return. As the three scenarios fit to get the project can stay financially, besides economic social in post to reduce the digital divide, making Cuenca in a digital city, taking advantage of the huge growth in the use of mobile devices, making the WI-FI technology in one of the most widely used technologies in Cuenca, as evidenced by this study, using advertising as a major advantage of finding resources, since it is very difficult to try to monetize the service when the service was free.
In the present study sought as monetizing the internet service WI-FI in public parks through the approach of a model of financial management in order to maintain the service at the time researching the current need for Cuencanos citizens in urban areas, considering the investments made by the company ETAPA EP, a provider of free Internet service in 37 areas WI-FI within the urban area of canton Cuenca. The research is descriptive, through a quantitative approach, through a survey using a digital platform, and interviews with the administrative and technical staff ETAPA EP, analyzing information with an inductive theoretical method. For what the numerical assessment of the costs of investment and operation of the service rate was made, posing as a result three scenarios in search of income for future decision making for managers of the company, analyzed using net present value and internal return. As the three scenarios fit to get the project can stay financially, besides economic social in post to reduce the digital divide, making Cuenca in a digital city, taking advantage of the huge growth in the use of mobile devices, making the WI-FI technology in one of the most widely used technologies in Cuenca, as evidenced by this study, using advertising as a major advantage of finding resources, since it is very difficult to try to monetize the service when the service was free.
Descripción
Palabras clave
WI-FI GRATUITO, GESTIÓN FINANCIERA, INTERNET