Análisis de los emprendimientos familiares de chicha resbaladera y propuesta de conversión en micro empresas en el sector sur de Guayaquil
Fecha
2016
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Universidad de Guayaquil
Resumen
Los emprendimientos unipersonales, familiares y domésticos de venta de bebidas cocidas a base de leche de soya tipo chicha resbaladera, son considerados por la ciencia económica como negocios de subsistencia por lo precario de sus economías de escala y el tamaño que representan dentro del segmento local. Su posicionamiento dentro del mercado de consumidores es marginal frente a los productos de la competencia que se ofertan por diversos canales, presentaciones, precios y estrategias. El marco regulatorio vigente compuesto por la LOEPS, Ley Orgánica de Economía Popular y Solidaria, el IEPS, Instituto de Economía Popular y Solidaria, la LORCPM, Ley Orgánica de Regulación y Control del Poder de Mercado y por último la SCPM, Superintendencia de Control del Poder de Mercado consideran las necesidades de estos negocios, apoyan su inclusión y desarrollo económico, el propósito es consolidar el Sistema Económico Social y Solidario del Ecuador con el liderazgo de los actores de la EPS. No obstante, estos ciudadanos desconocen de sus derechos y oportunidades manteniendo su informalidad de todo orden. El objetivo prioritario es la conversión de estos emprendimientos de subsistencia en microempresas, los propietarios de estos negocios deben acoger herramientas de análisis, de modelos de negocio para una mejor toma de decisiones y planificación de largo plazo que les permita consolidar estrategias de competencia y afianzar su crecimiento. La articulación de redes asociativas de cooperación entre Gremios, Universidades, Gobiernos Autónomos Descentralizados, GAD´s e Instituciones del Sector Publico debe colaborar con ellos estratégicamente y obtener beneficios comunes.
Single person, family and domestic entrepreneurship selling drinks cooked milk-based type soy resbaladera chicha, are considered by economic science as subsistence businesses by the precariousness of their economies of scale and size representing in the local segment. Its position in the consumer market is marginal compared to competitive products that are offered through various channels, presentations, pricing and strategies. The current regulatory framework consists of the LOEPS, Organic Law of Popular Economy and Solidarity, the IPSE, Institute of Popular and Solidarity Economy, the LORCPM, Organic Law for the Regulation and Control of Market Power and finally the SCPM, Superintendent of Control Power Market consider the needs of these businesses, support their inclusion and economic development, the purpose is to strengthen the Social and Solidarity Economic System of Ecuador with the leadership of the actors in the PSE. However, these citizens are unaware of their rights and opportunities while maintaining its informality of all kinds. The primary objective is the conversion of these entrepreneurships subsistence to microenterprises, owners of these businesses should accommodate analysis tools , business models for better decision -making and long-term planning that allows them to consolidate competition strategies and strengthen their increase. The articulation of associative networks of cooperation between Guilds, universities, governments Autonomous Decentralized GAD's and public sector institutions should collaborate with them strategically and get common benefits
Single person, family and domestic entrepreneurship selling drinks cooked milk-based type soy resbaladera chicha, are considered by economic science as subsistence businesses by the precariousness of their economies of scale and size representing in the local segment. Its position in the consumer market is marginal compared to competitive products that are offered through various channels, presentations, pricing and strategies. The current regulatory framework consists of the LOEPS, Organic Law of Popular Economy and Solidarity, the IPSE, Institute of Popular and Solidarity Economy, the LORCPM, Organic Law for the Regulation and Control of Market Power and finally the SCPM, Superintendent of Control Power Market consider the needs of these businesses, support their inclusion and economic development, the purpose is to strengthen the Social and Solidarity Economic System of Ecuador with the leadership of the actors in the PSE. However, these citizens are unaware of their rights and opportunities while maintaining its informality of all kinds. The primary objective is the conversion of these entrepreneurships subsistence to microenterprises, owners of these businesses should accommodate analysis tools , business models for better decision -making and long-term planning that allows them to consolidate competition strategies and strengthen their increase. The articulation of associative networks of cooperation between Guilds, universities, governments Autonomous Decentralized GAD's and public sector institutions should collaborate with them strategically and get common benefits
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CHICHA RESBALADERA, ESCALAMIENTO PRODUCTIVO, UNIDADES ECONOMICAS PUPULARES (UEP)