Diseño de plan estratégico en una institución educativa de enseñanza de inglés: Centro Ecuatoriano Norteamericano
Fecha
2016
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Universidad de Guayaquil
Resumen
El Centro Ecuatoriano Norteamericano - CEN con 65 años de experiencia en la enseñanza de inglés y de la promoción de la cultura entre Ecuador y EEUU, al igual que otras compañías ha sido autodidacta y ha ido aprendiendo en el camino a lo largo de los años, durante este tiempo se ha enfrentado a diferentes situaciones de carácter social y administrativa, es por esto que hacemos la propuesta de diseñar un Plan Estratégico con el fin de mejorar de forma integral todos los procesos administrativos y académicos en los que se desarrolla la organización.
El primer paso para realizar la propuesta es contar con la aceptación de la alta gerencia y de todos los colaboradores de la organización, es importante contar con el apoyo de ellos para el desarrollo de la propuesta sugerida. El objetivo principal del Plan Estratégico es diseñar las estrategias que puede aplicar para la mejora y crecimiento de la institución. Con el Plan Estratégico se puede demostrar cómo se visualiza la institución a futuro en el mediano y largo plazo, además de fomentar el crecimiento profesional de los colaboradores. Se puede también tener una idea de cómo el Centro Ecuatoriano Norteamericano puede crecer y cubrir más mercado en su sector, aplicando correctamente las estrategias sugeridas en este proyecto.
VII
El Plan Operativo Anual que es usado actualmente, es en donde el CEN establece objetivos y metas a cumplir en un plazo de un año, estas metas son trazadas de acuerdo a las necesidades de cada departamento y son sus directores quienes las establecen y las instauran de tal manera que sean cumplidas en el plazo establecido. El Plan Estratégico a través del análisis FODA, el análisis PESTA, las estrategias de PORTER y la Matriz CAME, busca establecer la situación actual y las estrategias con las que se busca mejorar en el corto y mediano plazo, y pensar en el largo plazo en la posibilidad de exportar el modelo de servicios del CEN a otros centros binacionales en Latinoamérica.
The Centro Ecuatoriano Norteamericano - CEN with 65 years of experience in teaching English and promoting culture between Ecuador and the US, like other companies has been self-taught and has learned along the way over the years, during this time it has faced different situations of social and administrative nature, which is why we do the proposal to design a strategic plan in order to improve comprehensively all administrative and academic processes in which the organization develops. The first step in the proposal is to have the acceptance of senior management and all employees of the organization, it is important to have their support for the development of the suggested proposal. The main objective of the Strategic Plan is to design strategies that can be applied to the improvement and growth of the institution. With the Strategic Plan can demonstrate how the institution future in the medium and long term is displayed, in addition to promoting the professional growth of employees. You can also get an idea of how the Ecuadorian Central American can grow and cover more market in its sector, successfully applying the strategies suggested in this project. IX The Annual Operating Plan which is currently used is where the CEN establishes objectives and targets to be met within one year, these goals are drawn according to the needs of each department and are directors who establish them in such they are met by the deadline. The Strategic Plan through SWOT analysis, analysis PESTA, strategies PORTER and Matrix CAME seeks to establish the current situation and strategies that seeks to improve in the short and medium term, and think long term the possibility of exporting the model to other services CEN binational centers in Latin America.
The Centro Ecuatoriano Norteamericano - CEN with 65 years of experience in teaching English and promoting culture between Ecuador and the US, like other companies has been self-taught and has learned along the way over the years, during this time it has faced different situations of social and administrative nature, which is why we do the proposal to design a strategic plan in order to improve comprehensively all administrative and academic processes in which the organization develops. The first step in the proposal is to have the acceptance of senior management and all employees of the organization, it is important to have their support for the development of the suggested proposal. The main objective of the Strategic Plan is to design strategies that can be applied to the improvement and growth of the institution. With the Strategic Plan can demonstrate how the institution future in the medium and long term is displayed, in addition to promoting the professional growth of employees. You can also get an idea of how the Ecuadorian Central American can grow and cover more market in its sector, successfully applying the strategies suggested in this project. IX The Annual Operating Plan which is currently used is where the CEN establishes objectives and targets to be met within one year, these goals are drawn according to the needs of each department and are directors who establish them in such they are met by the deadline. The Strategic Plan through SWOT analysis, analysis PESTA, strategies PORTER and Matrix CAME seeks to establish the current situation and strategies that seeks to improve in the short and medium term, and think long term the possibility of exporting the model to other services CEN binational centers in Latin America.