Implementación de una escuela de soluciones gráficas para la fuerza de ventas de Senefelder
Fecha
2016
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil
Resumen
Se determina el problema central que es la falta de conocimiento de los productos y servicio por parte del departamento de ventas, lo que ocasiona que no se cumplan con los objetivos de dicha área, perjudicando al desarrollo de la empresa Artes Gráficas Senefelder C.A, posterior a ello se planteó la propuesta para la implementación de una escuela de soluciones gráficas para la fuerza de ventas. Conocida la propuesta a implementar se realizar un estudio de campo a través de encuestas para conocer cómo se encuentra el personal del área de ventas dentro de la empresa Artes Gráficas Senefelder C.A, y de esta manera se planteó la interrogante si están de acuerdo con la propuesta de la implementación de dicha escuela de capacitación, misma que en un porcentaje del 97% está de acuerdo con esta pregunta en bienestar del desarrollo de la empresa. Lo más importante es detallar el costo de la implementación de la escuela misma que asciende a un total de $115.581, 68 donde se debe presupuestar los activos fijos y capital de trabajo necesario con la que se debe contar para determinar su financiamiento que será otorga por parte de los socios, posterior a ello se realiza un cronograma de actividades para cumplir con la implementación de la escuela de soluciones gráficas para la fuerzas de ventas en la empresa Artes Gráficas Senefelder C.A.
The central problem is the lack of knowledge of the products and service by the department of sales is determined, causing not meet the objectives of the area, harming the development of the company Graphic Arts Senefelder CA, after this proposal for implementation of a school of graphics for the sales force solutions was raised. Known the proposal to implement a field survey was done through surveys to learn how the staff on the sales area is located within the company Graphic Arts Senefelder CA, and thus the question was raised whether they agree with the proposal the implementation of such training school, same as at a rate of 97% agree with this question in wellness development of the company. The most important thing is to detail the cost of implementing the school itself amounting to a total of $ 115,581, 68 which should be budgeted fixed assets and working capital needed with which you must have to determine their financing to be granted by partner, after it a schedule of activities to comply with the implementation of school graphics solutions for sales forces in the graphic Arts company performed Senefelder CA
The central problem is the lack of knowledge of the products and service by the department of sales is determined, causing not meet the objectives of the area, harming the development of the company Graphic Arts Senefelder CA, after this proposal for implementation of a school of graphics for the sales force solutions was raised. Known the proposal to implement a field survey was done through surveys to learn how the staff on the sales area is located within the company Graphic Arts Senefelder CA, and thus the question was raised whether they agree with the proposal the implementation of such training school, same as at a rate of 97% agree with this question in wellness development of the company. The most important thing is to detail the cost of implementing the school itself amounting to a total of $ 115,581, 68 which should be budgeted fixed assets and working capital needed with which you must have to determine their financing to be granted by partner, after it a schedule of activities to comply with the implementation of school graphics solutions for sales forces in the graphic Arts company performed Senefelder CA
Descripción
Palabras clave
IMPLEMENTACIÓN, PRESUPUESTO, MERCADO, PRODUCTO, VENTAS