Impacto de las nuevas aplicaciones celulares sobre los usuarios de telefonía móvil en la urbanización
Fecha
2016
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Editor
Universidad de Guayaquil
Resumen
Este proyecto se centra en el estudio del impacto que tienen las nuevas aplicaciones
celulares sobre los usuarios y los operadores telefónicos en el Ecuador, esto consiste en realizar
una encuesta vía email a moradores de la urbanización bosques de la costa en la cual su principal
objetivo es medir el grado de satisfacción que estas nuevas tendencias tecnológicas han
provocado en el diario vivir de la sociedad.
Adicionalmente con esta encuesta podemos medir el grado de uso de las aplicaciones
tecnológicas y a su vez cual es el principal medio de comunicación que usa sobre el Smartphone.
Estos resultados se ven interrelacionados con el comportamiento del crecimiento de
ciertas tecnologías implementadas por los operadores celulares de Ecuador, las cuales sugieren
que el principal medio de comunicación a través de un Smartphone es los mensajes de texto
interactivos.
Esto a su vez se ve refleja en el mercado internacional con los proveedores de tecnología
que cada vez su foco de desarrollo e inversión es la internet y a la interacción del servicio de
datos con el usuario
Due to the high degree of market penetration of smartphones, different applications that can be downloaded on mobile telephone terminals and as this industry moves billions of dollars a year, this work is a study of Impact new mobile technologies have on users in the citadel of the Coast Forest. The inductive method was used for our work, the information was obtained through surveys the same as were tabulated and the results confirmed that 96% of respondents has a Smartphone, that 82% of respondents has a voice and data plan, Claro has the largest number of users, followed closely by Movistar users 48% vs 44%, CNT represents 8% of subscribers confirming Macro statistics and behavior. It could also corroborate the trend subscribers mostly use their data plans with voice applications that allow calls between users during the development of the research proposal to develop a voice application on data that allows interaction arises to subscribers to fixed lines, a general analysis of the necessary equipment, investment and profitability calculations the project is done, and finally concluded that due to the high penetration of both smartphones, applications that allow the passage of voice over data, low investment returns of up to 70% in three years, are urged to develop this proposal.
Due to the high degree of market penetration of smartphones, different applications that can be downloaded on mobile telephone terminals and as this industry moves billions of dollars a year, this work is a study of Impact new mobile technologies have on users in the citadel of the Coast Forest. The inductive method was used for our work, the information was obtained through surveys the same as were tabulated and the results confirmed that 96% of respondents has a Smartphone, that 82% of respondents has a voice and data plan, Claro has the largest number of users, followed closely by Movistar users 48% vs 44%, CNT represents 8% of subscribers confirming Macro statistics and behavior. It could also corroborate the trend subscribers mostly use their data plans with voice applications that allow calls between users during the development of the research proposal to develop a voice application on data that allows interaction arises to subscribers to fixed lines, a general analysis of the necessary equipment, investment and profitability calculations the project is done, and finally concluded that due to the high penetration of both smartphones, applications that allow the passage of voice over data, low investment returns of up to 70% in three years, are urged to develop this proposal.
Descripción
Palabras clave
TELECOMUNICACIONES, APLICACIONES CELULARES, TELEFONÍA MÓVIL