Plan de negocios para la producción y comercialización de bebidas a base de harina de banano en envase tetra pack
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo se encuentra enfocado en la ejecución de un plan de negocios para la producción y comercialización de una bebida utilizando como materia prima la harina de banano. Se ha tomado en cuenta este ingrediente debido a sus grandes beneficios para la salud, de manera que se pueda contribuir con los buenos hábitos alimenticios y el bienestar de la comunidad. Este negocio ayudará a desarrollar la matriz productiva y permitirá la implementación de una nueva plaza de trabajo en la ciudad de Guayaquil. La bebida será comercializada en envase tetra pack, ya que en la actualidad es uno de los más utilizados en la producción de bebida, puesto que permiten la conservación del producto. Además, es sumamente fácil de transportar y de manejar. Este producto tiene como fin introducirse al mercado para bajar los índices de consumo de bebidas que pueden ser perjudiciales para la salud debido a su alto número de calorías y azúcares. La harina de banano puede prevenir diversas enfermedades como el cáncer, reducir el colesterol y regular los niveles de azúcar en la sangre. Para la ejecución del siguiente plan de negocios, se tuvieron que cumplir con objetivos como el de investigar sobre aspectos teóricos que se relacionen al plan de negocios. Además, se pudo diagnosticar el estado actual de la producción y comercialización a base de harina de banano. En cuanto a los métodos que se utilizaron para este plan de negocios, se empleó el método analítico, puesto que de esta manera se pudo conocer todo lo referente al sector en donde se desarrolló el plan de negocios. Posteriormente se realizaron encuestas para así determinar cuan factible es el desarrollo de este negocio. En base a esto, se pretende producir una bebida que cumpla con las necesidades de los consumidores, en cuanto a calidad, sabor, y precio, que genere una rápida aceptación por parte del mercado y haga que la empresa se desenvuelva con éxito. Finalmente, se presenta un plan de negocios, la creación y comercialización de la bebida a base de harina de banano. Para esto, se diseñó un plan financiero que indique la viabilidad económica y financiera del negocio.
This paper is focused on the execution of a business plan for the production and marketing of a drink using as raw material banana flour. It has taken into account this ingredient because of its great health benefits, so that they can contribute to good eating habits and well-being of the community. This business will help develop the productive matrix and allow the implementation of a new working place in the city of Guayaquil. The drink will be sold in tetra pack packaging, since today is one of the most used in beverage production, since they allow the preservation of the product. In addition, it is extremely easy to transport and handle. This product is intended to be introduced to the market to lower rates of consumption of beverages that can be harmful to health because of its high number of calories and sugars. The banana flour can prevent various diseases such as cancer, reduce cholesterol levels and regulate blood sugar. For the execution of the next business plan, they had to meet objectives such as research on theoretical aspects that relate to the business plan. In addition, it was possible to diagnose the current state of the production and marketing of banana flour. As for the methods used to this business plan, the analytical method was used, since in this way could know everything about the sector in which the business plan was developed. Subsequently survey were conducted to determine how feasible the development of this business is. It is on this basis that it is intended to produce a drink that meets the needs of consumers in terms of quality, taste and price, generating rapid acceptance by the market and make the company unwrap successfully. Finally presents a business plan, the creation and marketing of the base drink of banana flour. For this, a financial plan was designed to indicate the financial and economic viability of the business
This paper is focused on the execution of a business plan for the production and marketing of a drink using as raw material banana flour. It has taken into account this ingredient because of its great health benefits, so that they can contribute to good eating habits and well-being of the community. This business will help develop the productive matrix and allow the implementation of a new working place in the city of Guayaquil. The drink will be sold in tetra pack packaging, since today is one of the most used in beverage production, since they allow the preservation of the product. In addition, it is extremely easy to transport and handle. This product is intended to be introduced to the market to lower rates of consumption of beverages that can be harmful to health because of its high number of calories and sugars. The banana flour can prevent various diseases such as cancer, reduce cholesterol levels and regulate blood sugar. For the execution of the next business plan, they had to meet objectives such as research on theoretical aspects that relate to the business plan. In addition, it was possible to diagnose the current state of the production and marketing of banana flour. As for the methods used to this business plan, the analytical method was used, since in this way could know everything about the sector in which the business plan was developed. Subsequently survey were conducted to determine how feasible the development of this business is. It is on this basis that it is intended to produce a drink that meets the needs of consumers in terms of quality, taste and price, generating rapid acceptance by the market and make the company unwrap successfully. Finally presents a business plan, the creation and marketing of the base drink of banana flour. For this, a financial plan was designed to indicate the financial and economic viability of the business
Descripción
Palabras clave
COMERCIALIZACIÓN, PRODUCCIÓN, HARINA DE BANANO, FINANCIACIÓN