Creación de un centro de entrenamiento fitness en la vía Samborondón, provincia del Guayas, año 2016
Fecha
2016
Autores
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de titulación se realizó con el objeto de determinar la viabilidad del estudio de mercado, análisis situacional y estudio financiero para la creación de un centro de entrenamiento fitness en la vía Samborondón de la ciudad de Guayaquil.
Se realizó una investigación de mercado para identificar el comportamiento de los consumidores que conforman el mercado objetivo, el mismo que demostró la existencia de una demanda insatisfecha. Se desarrolló un estudio técnico organizacional que contempla aspectos necesarios como la determinación del tamaño óptimo del lugar, localización, infraestructura, estructura organizacional del negocio, entre otros.
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Finalmente se estudió el proyecto en el ámbito financiero, se concluye que la implementación del centro de entrenamiento fitness requiere de una inversión inicial de 392.949,42 dólares cuyo financiamiento será el 33% de capital propio y se obtendrá mediante crédito el 67% restante. Se obtuvo el Valor Actual Neto (VAN) por $332.648,79, la Tasa Interna de Retorno (TIR) es 34% y prevalece a la TMARC que es 12%. El periodo de recuperación de la inversión es de 2 años 7 meses.
This work titration was performed to determine the viability of S. The market study, situational analysis and financial study for the creation of the Center Fitness training in the Milky Samborondón city of Guayaquil. Market research was conducted to identify the behavior of consumers who make up the target market, the same as that demonstrated the existence of a lawsuit unsatisfied. It developed a technical study organizational aspects Contemplate required as determining the optimal size Location, Infrastructure, Organizational Structure Business, among others. xi Finally STUDY Project in the financial field, it is concluded that the implementation of the Training Center Fitness requires an initial investment of 392,949.42 Dollars, financing will be 33% of the equity and credit shall be achieved by 67% remaining. Net Present Value (NPV) for $ 332,648.79, the Internal Rate of Return (IRR) is 34% and the TMARC prevails which is 12% was obtained. Period Payback is 2 years 7 months.
This work titration was performed to determine the viability of S. The market study, situational analysis and financial study for the creation of the Center Fitness training in the Milky Samborondón city of Guayaquil. Market research was conducted to identify the behavior of consumers who make up the target market, the same as that demonstrated the existence of a lawsuit unsatisfied. It developed a technical study organizational aspects Contemplate required as determining the optimal size Location, Infrastructure, Organizational Structure Business, among others. xi Finally STUDY Project in the financial field, it is concluded that the implementation of the Training Center Fitness requires an initial investment of 392,949.42 Dollars, financing will be 33% of the equity and credit shall be achieved by 67% remaining. Net Present Value (NPV) for $ 332,648.79, the Internal Rate of Return (IRR) is 34% and the TMARC prevails which is 12% was obtained. Period Payback is 2 years 7 months.
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Palabras clave
MERCADO, VIABILIDAD, FINANCIERO, FITNESS, SALUD, BIENESTAR