Diseño de estrategias para mejorar la rentabilidad de la empresa Produarroz S.A
Fecha
2017
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La presente investigación tiene como objetivo mejorar la rentabilidad de la empresa Produarroz S.A. mediante la creación y aplicación de estrategias las mismas que estarán diseñadas de acuerdo a los problemas detectados por medio de una investigación a la empresa y que están afectando el desarrollo y por ende su rentabilidad. La metodología utilizada fue de tipo descriptiva y explicativa. Para efecto de esta investigación la técnica aplicada fue la entrevista que se la realizó al gerente general, por medio de un cuestionario utilizado como instrumento. De acuerdo a un diagnóstico realizado a la entidad encontramos varias falencias tanto en la parte administrativa como financiera. La empresa no cuenta con un manual de procedimientos, carece de una logística de abastecimiento, no existe un control de calidad para su producción, en la parte financiera no cuenta con un control que le permita evaluar su desempeño económico y verificar si se está cumpliendo con los objetivos planteados. Por estos motivos se ha procedido a diseñar varias estrategias que ayuden a resolver los problemas de la empresa y por ende mejorar el desarrollo y rentabilidad de la misma.Esta investigación está compuesta por cuatro capítulos; el primer capítulo corresponde al planteamiento del problema que es el inicio de la investigación; el segundo capítulo está basado en la
x
sustentación científica, en donde están los conceptos de los temas relacionados con la investigación los mismos que nos servirán de soporte para el desarrollo de la propuesta ; el tercer capítulo contiene todo lo referente a la metodología de la investigación , la técnica e instrumento utilizado así como el análisis de los resultados de la entrevista realizada al gerente de la empresa; el cuarto y último capítulo contiene la propuesta, en este se formulan las estrategias para mejorar la rentabilidad. Finalmente se exponen las conclusiones y recomendaciones originadas en este trabajo de investigación.
This research is intended to improve the profitability of the company Produarroz S.A. through the creation and implementation of these strategies will be designed according to the problems detected by means of an investigation to the company and which are affecting the development and hence its profitability. The methodology used was descriptive and explanatory. For effect of this research the technical applied was the interview that is it made to the Manager General, by means of a questionnaire used as instrument. According to a diagnosis made the entity we found several flaws in the administrative part financial. The company does not have a manual of procedures, lack of supply logistics, there quality control for production, the financial part does not have a control that allows you to evaluate its economic performance and verify if it is complying with the objectives set. By these reasons is has proceeded to design several strategies that help to solve the problems of the company and by ende improve the development and profitability of the same. This research consists of four chapters. the first chapter corresponds to the approach of the problem which is the initiation of the investigation; the second chapter is based on the scientific support, where are the concepts of issues related to the research that will help support the development of the proposal; the third chapter contains everything related to the methodology of research, the xii technique and used instrument as well as the analysis of the results of the interview with the Manager of the company; the fourth and final chapter contains the proposal, in this the strategies to improve profitability. Finally presents the conclusions and recommendations arising in this research.
This research is intended to improve the profitability of the company Produarroz S.A. through the creation and implementation of these strategies will be designed according to the problems detected by means of an investigation to the company and which are affecting the development and hence its profitability. The methodology used was descriptive and explanatory. For effect of this research the technical applied was the interview that is it made to the Manager General, by means of a questionnaire used as instrument. According to a diagnosis made the entity we found several flaws in the administrative part financial. The company does not have a manual of procedures, lack of supply logistics, there quality control for production, the financial part does not have a control that allows you to evaluate its economic performance and verify if it is complying with the objectives set. By these reasons is has proceeded to design several strategies that help to solve the problems of the company and by ende improve the development and profitability of the same. This research consists of four chapters. the first chapter corresponds to the approach of the problem which is the initiation of the investigation; the second chapter is based on the scientific support, where are the concepts of issues related to the research that will help support the development of the proposal; the third chapter contains everything related to the methodology of research, the xii technique and used instrument as well as the analysis of the results of the interview with the Manager of the company; the fourth and final chapter contains the proposal, in this the strategies to improve profitability. Finally presents the conclusions and recommendations arising in this research.
Descripción
Palabras clave
EMPRESA, DISEÑO, ESTRATEGIA, RENTABILIDAD