Exportación de frutas deshidratadas para el medio oriente
Fecha
2015
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente estudio analiza la inserción comercial de mango, piña y banano
deshidratada en el mercado de Emiratos Árabes Unidos y Qatar. Tomando en cuenta
el valor nutricional y la alimentación saludable que tienen dichas frutas, adicional la
tendencia actual de estilo de alimentación genera excelente expectativas
comerciales en el mercado de países del Medio Oriente. El proyecto busca
diversificar la producción ecuatoriana e incursionar en nuevos mercados por lo cual
se ha realizado un estudio en estos países para determinar la demanda existente,
saber cuáles son sus gustos y preferencias, se determina cuáles son los requisitos
legales necesarios para exportar fruta deshidratada a Emiratos Árabe y Qatar
tomando como oportunidad que estos países exportan el 90 % de sus alimentos. La
inversión total que el proyecto necesita para la exportación de frutas deshidratadas y
operación del mismo es de USD $ 89,565, el proyecto obtendrá ingresos de la
producción de 69,600 lbs anuales de frutas deshidratadas según la capacidad
instalada de la planta procesadora de frutas, Los primeros años el proyecto genera
pocas utilidades ya que se reinvierte todo lo ganado, a partir del tercer año el
proyecto comienza a generar ganancias que se irá incrementando de manera
satisfactoria en los años siguientes. El valor actual neto VAN como resultado de la
diferencia de todos los ingresos y egresos expresados en valor actual del proyecto
es igual a USD $ 194,559 calculado con una tasa de descuento (TMAR) del 14% lo
que hace al proyecto factible.
This study analyzes the commercial insertion of mango, pineapple and banana market dehydrated UAE and Qatar. Considering the nutritional value and healthy eating with these fruits, further the current trend of eating style generates excellent business expectations in the market for Middle Eastern countries. The project seeks to diversify Ecuadorian production and enter new markets which has conducted a study in these countries to determine the demand, know what their preferences are, it is determined what the legal requirements to export fruit dehydrated Arab Emirates and Qatar taking as opportunity that these countries export 90% of its food. The total investment of the project needs to export dried fruits and operation thereof is USD $ 89.565, the project will earn revenue from annual production of 69,600 lbs of dried fruits according to the installed capacity of the processing plant fruits, Early few years, the project generates profits earned since everything is reinvested, from the third year the project begins to generate profits will be increased satisfactorily in the following years. The net present value NPV as a result of the difference of all income and expenditures expressed in present value of the project is equal to USD $ 194.559 calculated using a discount rate (MARR) of 14% which makes the project feasible.
This study analyzes the commercial insertion of mango, pineapple and banana market dehydrated UAE and Qatar. Considering the nutritional value and healthy eating with these fruits, further the current trend of eating style generates excellent business expectations in the market for Middle Eastern countries. The project seeks to diversify Ecuadorian production and enter new markets which has conducted a study in these countries to determine the demand, know what their preferences are, it is determined what the legal requirements to export fruit dehydrated Arab Emirates and Qatar taking as opportunity that these countries export 90% of its food. The total investment of the project needs to export dried fruits and operation thereof is USD $ 89.565, the project will earn revenue from annual production of 69,600 lbs of dried fruits according to the installed capacity of the processing plant fruits, Early few years, the project generates profits earned since everything is reinvested, from the third year the project begins to generate profits will be increased satisfactorily in the following years. The net present value NPV as a result of the difference of all income and expenditures expressed in present value of the project is equal to USD $ 194.559 calculated using a discount rate (MARR) of 14% which makes the project feasible.
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