Análisis de la distribución de pesca artesanal desde Posorja hacia los restaurantes de mariscos de la Ciudad de Guayaquil y su indice logística
Fecha
2017
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo tiene como finalidad el Análisis de la Distribución de Pesca Artesanal
desde Posorja hacia los Restaurantes de Mariscos de la Ciudad de Guayaquil y su Incidencia
Logística, con el fin cubrir las necesidades socioeconómicos de los pescadores dedicados a
esta actividad surge la interés de proponer la creación de un Canal Corto de Distribución que
ayudara a tener una relación directa con el consumidor final, ya que actualmente los
pescadores para poder cubrir la demanda en otras localidades hacen uso de intermediarios
comerciales que muchas veces encarecen el producto. La localidad de Posorja es un sector
caracterizado por disponer con gran parte de su población dedicada a la captura y
comercialización de mariscos, siendo esta su principal fuente de ingreso. Entre los problemas
detectados se encuentra la dificultad de establecer un plan logístico de distribución, así como
también se visualiza la falta de recursos económicos de parte de los integrantes de este sector
para realizar inversiones y así mejorar el proceso actual. Los diferentes artes de pesca,
insumos, embarcaciones y demás se presentan insuficientes ante la demanda de realizar
procesos bajo parámetros de calidad es así cómo se justifica la dificultad para establecer
relaciones comerciales de manera formal con los restaurantes de la ciudad. Por medio de los
resultados se pudo evidenciar la poca o nula relación que tienen los pescadores con el
consumidor potencial, es así que se buscarán estrategias que ayuden a mejorar la situación
actual con el fin de un máximo desarrollo sostenible.
This work aims to the analysis of the distribution of fishing from Posorja towards the seafood restaurants of the city of Guayaquil and its incidence logistics, in order to the fishermen dedicated to this socioeconomic needs activity arose the interest of proposing the creation of a short channel of distribution that will help a relationship directly to the final consumer , since currently fishermen in order to cover the demand in other locations make use of commercial middlemen who often more expensive product. Posorja is a sector characterized by having much of its population engaged in the catch and marketing of seafood, this being their main source of income. Issues include the difficulty of establishing a logistic distribution plan, as well as also displayed the lack of resources on the part of the members of this sector to make investments and thus improve the current process. Different fishing gear, supplies, boats and others are insufficient due to the demand for processes under quality parameters so they justify the difficulty to establish business relationships in a formal manner with the restaurants in the city. Through the results demonstrate the low or null relationship that fishermen have with potential consumer, so that strategies that help improve the current situation for the purpose of maximum sustainable development will be searched.
This work aims to the analysis of the distribution of fishing from Posorja towards the seafood restaurants of the city of Guayaquil and its incidence logistics, in order to the fishermen dedicated to this socioeconomic needs activity arose the interest of proposing the creation of a short channel of distribution that will help a relationship directly to the final consumer , since currently fishermen in order to cover the demand in other locations make use of commercial middlemen who often more expensive product. Posorja is a sector characterized by having much of its population engaged in the catch and marketing of seafood, this being their main source of income. Issues include the difficulty of establishing a logistic distribution plan, as well as also displayed the lack of resources on the part of the members of this sector to make investments and thus improve the current process. Different fishing gear, supplies, boats and others are insufficient due to the demand for processes under quality parameters so they justify the difficulty to establish business relationships in a formal manner with the restaurants in the city. Through the results demonstrate the low or null relationship that fishermen have with potential consumer, so that strategies that help improve the current situation for the purpose of maximum sustainable development will be searched.
Descripción
Palabras clave
PESCA ARTESANAL, INTERMEDIARIO COMERCIAL, LOGISTICA, PRODUCCION