Estudio de factibilidad nacional e internacional de polvo de moringa
Fecha
2017
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Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo Estudio de factibilidad de la comercialización nacional e internacional de
polvo de moringa al mercado de Chile sea factible, gracias a la posición geográfica en la que se
encuentra ubicado Ecuador y a la existencia de microclimas que hacen que nuestra producción
sea de excelente calidad para esto es necesario realizar un análisis que permita conocer con
detalle la Moringa de tal forma que no exista impedimento al comercializarla al exterior. En este
caso se ha realizado el estudio para poder comercializar aquellos productos de la moringa, entre
ellos se ha escogido el polvo de moringa producido en Santa Elena y Manabí con estándares de
calidad para asegurar un producto terminado al cliente de la misma forma. Además de agregarle
un valor añadido extra para aprovechar el consumo de este producto y sacarle el mayor beneficio
posible a nivel de salud. Se llegó a la conclusión que las ideas propuestas son factibles como
viables mediante la creación de estrategias de acción, planes estratégicos para que la Moringa
pueda obtener las certificaciones de calidad requeridas en la exportación del producto y la
capacidad de generar nuevos ingresos para cubrir el alto valor a invertirse.
The present research aims at developing an national and international commercialization of moringa`s powder to Chile, thanks to the geographical position in which Ecuador is located and to the existence of microclimates that make our production an excellent quality that’s why is necessary to make an analysis that allows to know in detail Moringa in such a way that there is no impediment when commercializing it abroad. In this case the study show us what products are able to commercialize like the moringa powder which is produced in Santa Elena and Manabí, it has been chosen by its quality standards that ensure a finished product to the customer in the same way. In addition to incorporate an extra added value to take advantage of the consumption of this product and get the greatest possible benefit in health. It was concluded that the ideas proposed are feasible as viable through the creation of strategies of action, strategic plans so that the Moringa can obtain the certifications of quality required in the export of the product and the capacity to generate new income to cover the high Value to be invested. KEYWORDS: Export, Financial, Logistics, Productive Matrix, Strategies, Nutrition
The present research aims at developing an national and international commercialization of moringa`s powder to Chile, thanks to the geographical position in which Ecuador is located and to the existence of microclimates that make our production an excellent quality that’s why is necessary to make an analysis that allows to know in detail Moringa in such a way that there is no impediment when commercializing it abroad. In this case the study show us what products are able to commercialize like the moringa powder which is produced in Santa Elena and Manabí, it has been chosen by its quality standards that ensure a finished product to the customer in the same way. In addition to incorporate an extra added value to take advantage of the consumption of this product and get the greatest possible benefit in health. It was concluded that the ideas proposed are feasible as viable through the creation of strategies of action, strategic plans so that the Moringa can obtain the certifications of quality required in the export of the product and the capacity to generate new income to cover the high Value to be invested. KEYWORDS: Export, Financial, Logistics, Productive Matrix, Strategies, Nutrition
Descripción
Palabras clave
EXPORTACION, FINANCIERO, LOGISTICA, MATRIZ PRODUCTIVA