Análisis de modelo de negocio para la producción comercialización y distribución del congelado de la pulpa de babaco en el mercado local de Guayaquil y su exportación a la ciudad de Amsterdam- Holanda
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
En la actualidad en nuestro país el cultivo del Babaco es desconocido para muchos por parte de la población, debido a que no es una fruta tradicional, vistosa y comestible, sin embargo; las personas siempre están innovando con diferentes frutas que existen en el mercado, es por eso que queremos que conozcan más a fondo sus propiedades naturales y curativas. Además, reciben apoyo condicional del gobierno, quienes toman la decisión de poner tasas arancelarias a productos importados, para hacer que los productos sean los primeros en consumirse. Se realizó un estudio de mercado para la aceptación del mismo, se hicieron encuestas en la ciudad de Guayaquil para conocer un poco más de las preferencias del consumidor, se escogió a esta población debido a que posee el mayor número de habitantes del Ecuador. La importancia de este proyecto es el aprovechamiento de la fruta en su totalidad, para su venta final y ser reconocidos en el mercado internacional y nacional como una empresa líder en la exportación de pulpa de babaco congelada, ofreciendo productos de calidad y a precios accesibles.
Palabras Claves: Pulpa de babaco congelada, mercado, propiedades, consumidores, exportación.
At present in our country the cultivation of the Babaco is unknown for many by the population, because it is not a traditional fruit, showy and edible, however; People are always innovating with different fruits that exist in the market, which is why we want you to know more thoroughly its natural and healing properties. In addition, they receive conditional government support, which makes the decision to place tariffs on imported products, to make products the first to be consumed. A market study was carried out for its acceptance, surveys were conducted in the city of Guayaquil to know a little more about consumer preferences, this population was chosen because it has the largest number of inhabitants of Ecuador. The importance of this project is the use of the fruit in its totality, for its final sale and to be recognized in the international and national market as a leading company in the export of frozen babaco pulp, offering quality products and at affordable prices. Keywords: Frozen baboon pulp, market, properties, consumers, export.
At present in our country the cultivation of the Babaco is unknown for many by the population, because it is not a traditional fruit, showy and edible, however; People are always innovating with different fruits that exist in the market, which is why we want you to know more thoroughly its natural and healing properties. In addition, they receive conditional government support, which makes the decision to place tariffs on imported products, to make products the first to be consumed. A market study was carried out for its acceptance, surveys were conducted in the city of Guayaquil to know a little more about consumer preferences, this population was chosen because it has the largest number of inhabitants of Ecuador. The importance of this project is the use of the fruit in its totality, for its final sale and to be recognized in the international and national market as a leading company in the export of frozen babaco pulp, offering quality products and at affordable prices. Keywords: Frozen baboon pulp, market, properties, consumers, export.
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ANALISIS DE LA PRODUCCION, COMERCIALIZACION Y DISTRIBUCION DEL CONGELADO DE LA PULPA DE BABACO