PLAN DE MARKETING TURÍSTICO PARA LA PARROQUIA BALSAPAMBA, CANTÓN SAN MIGUEL PROVINCIA DE BOLÍVAR
Fecha
2017-06
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El presente proyecto pretende ayudar a la parroquia Balsapamba cuya finalidad
es diseñar un plan de promoción turística que permita un adecuado fomento de
sus atractivos además el desarrollo y crecimiento del turismo. Por lo que no solo
se trata de un impulso para el lugar si no también que genere ingresos
económicos al sector gracias a los visitantes que reciba dicha parroquia.
En esta investigación se aplicó un enfoque mixto, quiere decir se examinaron
datos cuantitativos y cualitativos, este estudio partió de la recolección de
información y el proceso de búsqueda, obteniendo como resultado el objetivo de
la investigación que partió de lo general a lo particular. Se emplearon métodos
teórico, analítico-sintético y empíricos, tales como investigación, análisis,
valoración, observación directa e indirecta y encuestas. Los resultados
principales proporcionaron que hace falta una adecuada promoción turística que
las personas tengan la oportunidad de conocer y disfrutar la parroquia
Balsapamba.
El plan de marketing que se presenta, crea las diferentes maneras para el
impulso del turismo en la parroquia como un producto turístico renovador,
permitirá que el sector tenga un gran aumento de turistas y sea reconocido
nacionalmente.
The present project aims to help the Balsapamba parish. The purpose of this investigation is to design a tourism promotion plan that allows an adequate promotion of its attractions in addition to the development and growth of tourism. So it is not only an impulse for the place, but also it generates economic income to the sector thanks to the visitors that receive this parish. In this research it was applied a mixed research, in this way quantitative and qualitative data were examined, this study started from the collection of information and the search process, obtaining as a result the objective of the research, that started from the general to the particular. In this investigation it was used theoretical, analytical-synthetic and empirical methods, such as research, analysis, assessment, direct and indirect observation and surveys. The main results of the research confirmed that it is necessary to create an adequate tourist promotion that the people have the opportunity to know and to enjoy the parish Balsapamba. The presented marketing plan creates the different ways for the promotion of tourism in the parish as a renewal tourism product, it will allow the sector to have a large increase in tourists and it can be recognized nationally
The present project aims to help the Balsapamba parish. The purpose of this investigation is to design a tourism promotion plan that allows an adequate promotion of its attractions in addition to the development and growth of tourism. So it is not only an impulse for the place, but also it generates economic income to the sector thanks to the visitors that receive this parish. In this research it was applied a mixed research, in this way quantitative and qualitative data were examined, this study started from the collection of information and the search process, obtaining as a result the objective of the research, that started from the general to the particular. In this investigation it was used theoretical, analytical-synthetic and empirical methods, such as research, analysis, assessment, direct and indirect observation and surveys. The main results of the research confirmed that it is necessary to create an adequate tourist promotion that the people have the opportunity to know and to enjoy the parish Balsapamba. The presented marketing plan creates the different ways for the promotion of tourism in the parish as a renewal tourism product, it will allow the sector to have a large increase in tourists and it can be recognized nationally
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Palabras clave
TURISMO, ATRACTIVOS, PROMOCIÓN TURÍSTICA, POSICIONAMIENTO
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