ANÁLISIS DE LA DEMANDA TURÍSTICA DEL BARRIO LAS PEÑAS PARA EL DESARROLLO DE UN PAQUETE TURÍSTICO CULTURAL
Fecha
2017-06
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Este trabajo se realizó en el Barrio las Peñas de la ciudad de
Guayaquil en la provincia del Guayas, tuvo como propósito realizar el
análisis de la demanda turística que concurre al Barrio las Peñas, a
partir de las referencias de la oferta de servicios, para determinar el
potencial cultural del sector, con el propósito de elaborar un paquete
turístico cultural, que ayude con la motivación de conocer los
patrimonios culturales. Como metodología se diseñó un enfoque
mixto, de tipo documental, bibliográfico y de campo; aplicando
métodos teóricos como el histórico-lógico, inductivo-deductivo, el
analítico y empírico y sintético, como métodos para la recolección de
información se utilizó la observación utilizando las fichas de
observación, diseñadas para el estudio. Adicionalmente se trabajó con
encuestas dirigidas a los visitantes y turistas del Barrio las Peñas,
tomando como unidad de análisis a 5.200 personas que concurren al
Barrio las Peñas, y trabajando con una muestra de 358 encuestados y
se realizó entrevistas a los presidentes y miembros de la asociación
del Barrio las Peñas. Uno de los resultados importante de la encuesta
señala que los turistas consideran que, si sería de importancia un
paquete turístico cultural, debido a que esto atraería su atención y el
deseo de visitar con mayor frecuencia el lugar, y a su vez que
brindaría las comodidades y los servicios necesarios para el desarrollo
de sus actividades turística junto a familiares y acompañantes.
This work was carried out in the Las Peñas neighborhood of the city of Guayaquil in the province of Guayas. Its purpose was to carry out the analysis of the tourist demand that goes to Barrio las Peñas, based on the references of the services offer, to determine the cultural potential of the sector, with the purpose of elaborating a cultural touristic package, that helps with the motivation to know the cultural heritages. As a methodology, a mixed approach was designed, of documentary, bibliographic and field type; Applying theoretical methods such as historical-logical, inductivedeductive, analytical and empirical and synthetic, as methods for the collection of information was used the observation using the observation sheets, designed for the study. In addition, surveys were conducted with visitors and tourists from Barrio las Peñas, taking as a unit of analysis 5,200 people attending Barrio Las Peñas, and working with a sample of 358 respondents and interviews were conducted with the presidents and members of the Association of Barrio las Peñas. One of the important results of the survey is that tourists consider that if a cultural tourism package would be of importance because this would attract their attention and the desire to visit more frequently and in turn that would provide the comforts and the necessary services for the development of its tourist activities with family and companions.
This work was carried out in the Las Peñas neighborhood of the city of Guayaquil in the province of Guayas. Its purpose was to carry out the analysis of the tourist demand that goes to Barrio las Peñas, based on the references of the services offer, to determine the cultural potential of the sector, with the purpose of elaborating a cultural touristic package, that helps with the motivation to know the cultural heritages. As a methodology, a mixed approach was designed, of documentary, bibliographic and field type; Applying theoretical methods such as historical-logical, inductivedeductive, analytical and empirical and synthetic, as methods for the collection of information was used the observation using the observation sheets, designed for the study. In addition, surveys were conducted with visitors and tourists from Barrio las Peñas, taking as a unit of analysis 5,200 people attending Barrio Las Peñas, and working with a sample of 358 respondents and interviews were conducted with the presidents and members of the Association of Barrio las Peñas. One of the important results of the survey is that tourists consider that if a cultural tourism package would be of importance because this would attract their attention and the desire to visit more frequently and in turn that would provide the comforts and the necessary services for the development of its tourist activities with family and companions.
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Palabras clave
DEMANDA TURÍSTICA, TURISTAS, VISITANTES, PAQUETES TURÍSTICOS, CULTURAL
Citación
APA