DISEÑO DE UNA REVISTA ECOLÓGICA Y EL NIVEL DE INTERÉS EN LOS ALUMNOS DE LA FACSO PARA IMPULSAR EL GÉNERO PERIODÍSTICO AMBIENTAL EN EL PAÍS
Fecha
2017-06
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El presente trabajo de investigación evidencia la escasa diversidad
laboral que encuentran los profesionales de comunicación, a pesar de estar
preparados para aplicar sus conocimientos en cualquier medio de información.
La farándula, los deportes y los noticieros de la radio, la televisión y los
periódicos, son sus únicos frentes a considerar como espacio laboral y muy
poco consideran al medio ambiente como punto de interés noticioso. Se plantea
determinar el nivel de interés sobre el diseño de una revista ecológica en los
alumnos de la FACSO para impulsar el género periodístico ambiental en
Guayaquil y en el país. Se consideró aplicar la metodología de enfoque mixto,
con ayuda de los métodos histórico-lógico, analítico-sintético y de la técnica de
la encuesta aplicada a los alumnos de sexto semestre de las tres jornadas del
período IC 2016-2017. Se obtuvo como resultado una gran aceptación de la
propuesta descrita, como una solución laboral lógica, académica y
prometedora. Se ofrece una descripción del diseño de una revista ecológica
mensual con temas ambientalistas, respetando la estructura de una revista de
alta calidad. La distribución y estrategia de marketing tendrá el apoyo
económico de los anunciantes y auspiciadores en un 40%. Se recomienda
diversificar los temas de corte ecológico con el uso de los recursos naturales y
su correcta gestión sostenible y que sean la fortaleza académica para la
educación y el turismo del país.
This research shows the low labor diversity found by communication professionals, despite being prepared to apply their knowledge in any medium of information. The entertainment, the sports and the news of the radio, the television and the newspapers, are their only fronts to consider as work space and very little consider the environment as news point of interest. It is proposed to determine the level of interest in the design of an ecological journal in FACSO students to promote the journalistic environmental genre in Guayaquil and in the country. It was considered to apply the mixed approach methodology, using the historical-logical, analytical-synthetic methods and the survey technique applied to the students of the sixth semester of the three days of the IC 2016-2017 period. As a result, a great acceptance of the proposal was obtained as a logical, promising academic solution. It offers a description of the design of a monthly ecological magazine with environmental themes, respecting the structure of a high quality magazine. Distribution and marketing strategy will have the financial support of advertisers and sponsors by 40%. It is recommended to diversify the ecological cutting issues with the use of natural resources and their correct sustainable management and that are the academic strength for the education and tourism of the country.
This research shows the low labor diversity found by communication professionals, despite being prepared to apply their knowledge in any medium of information. The entertainment, the sports and the news of the radio, the television and the newspapers, are their only fronts to consider as work space and very little consider the environment as news point of interest. It is proposed to determine the level of interest in the design of an ecological journal in FACSO students to promote the journalistic environmental genre in Guayaquil and in the country. It was considered to apply the mixed approach methodology, using the historical-logical, analytical-synthetic methods and the survey technique applied to the students of the sixth semester of the three days of the IC 2016-2017 period. As a result, a great acceptance of the proposal was obtained as a logical, promising academic solution. It offers a description of the design of a monthly ecological magazine with environmental themes, respecting the structure of a high quality magazine. Distribution and marketing strategy will have the financial support of advertisers and sponsors by 40%. It is recommended to diversify the ecological cutting issues with the use of natural resources and their correct sustainable management and that are the academic strength for the education and tourism of the country.
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GÉNERO PERIODÍSTICO AMBIENTAL, MEDIO AMBIENTE, REVISTA ECOLÓGICA, MEDIOS DE INFORMACIÓN, RECURSOS NATURALES
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