Análisis comparatuvo de preferencias y consumo del cliente entre muebles importados y muebles nacionales: Caso artesano del mueble de la Parroquia Atahualpa - Provincia de Santa Elena
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2011-12-08
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Universidad de Guayaquil Facultad de Ciencias Económicas
Resumen
Desde la antigüedad se ha visto el desarrollo de los modelos acorde a la época en que existieron, a los materiales disponibles, al estilo impuesto y a la necesidad por satisfacer en ese momento. Actualmente, las necesidades han ido creciendo y variando, demandando innovaciones constantes.
A nivel mundial, la industria del mueble se ha desarrollado de tal manera que ha llegado a ser la forma de subsistencia de comunidades enteras como es el caso de la ciudad de High Point en Carolina del Norte, Estados Unidos. Cada año, en esta ciudad se ha llevado a cabo desde hace más de una década, la exhibición internacional más grande de muebles y decoración a nivel mundial, hasta la reciente entrada de China y la apertura de la feria de muebles en las Vegas. Esto muestra que la industria del mueble sigue creciendo a la vez que la competencia internacional.
Grandes marcas de Estado Unidos y Brasil, como competidores directos del mueble ecuatoriano en nuestro continente, han mudado sus fábricas a China debido a la conocida mano de obra barata que este país asiático ofrece. Este fenómeno abarató costos manteniendo el mismo estándar de calidad que antes ofrecían y convirtiéndose en una competencia directa para nuestro producto nacional.
Since ancient times it has seen the development of the models according to the time they existed , to the materials available , the style imposed and the need to meet at that time. Currently , the needs have been growing and changing , demanding constant innovation . Globally, the furniture industry has developed so that it has become the livelihoods of entire communities such as the City of High Point North Carolina , United States. Each year in this city has held for more than a decade, the largest international exhibition of furniture and decoration globally, until the recent entry of China and the opening of the furniture fair in Las Vegas. This shows that the furniture industry continues to grow while international competition. Big brands of United States and Brazil, Ecuador furniture direct competitors in our continent , have moved their factories to China because of cheap labor known that this Asian country offers . This phenomenon has brought down costs while maintaining the same standard of quality as before and becoming offered direct competition for our national product .
Since ancient times it has seen the development of the models according to the time they existed , to the materials available , the style imposed and the need to meet at that time. Currently , the needs have been growing and changing , demanding constant innovation . Globally, the furniture industry has developed so that it has become the livelihoods of entire communities such as the City of High Point North Carolina , United States. Each year in this city has held for more than a decade, the largest international exhibition of furniture and decoration globally, until the recent entry of China and the opening of the furniture fair in Las Vegas. This shows that the furniture industry continues to grow while international competition. Big brands of United States and Brazil, Ecuador furniture direct competitors in our continent , have moved their factories to China because of cheap labor known that this Asian country offers . This phenomenon has brought down costs while maintaining the same standard of quality as before and becoming offered direct competition for our national product .
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INDUSTRIA DEL MUEBLE, IMPORTACIONES, COMERCIALIZACIÓN, SANTA ELENA