Plan de capacitación para Importadores de Guayaquil, Basada en el incremento de Contratación de seguros de Trasporte Marítimo para Importaciones desde el año 2010 al 2012
Fecha
2015
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación examina la relación que existe entre el
sector importador y el mercado asegurador, además de su evolución a través de
los años; se complementa este estudio con la explicación de conceptos básicos,
datos y estadísticas relacionados con ambos sectores. Durante el desarrollo de
esta labor se utilizó la técnica de encuestas para recopilar información
concerniente a las importaciones, en este proceso también se pudo medir el
conocimiento que tienen los importadores sobre los seguros. Desde otro ángulo,
se logró conocer la perspectiva que tienen algunos expertos sobre el mismo
tema propuesto, a través de las entrevistas. El objetivo principal de esta
investigación consistía en diseñar un plan de capacitación dirigido a los
importadores de Guayaquil para que tengan mayor conocimiento al momento de
contratar una póliza, luego de observar que el incremento en las cifras de seguro
de transporte marítimo está directamente relacionado con el crecimiento del
mercado importador y palpar la baja consciencia de seguros, se propone el
diseño de campañas y planes de concientización e impulso continuo del
desarrollo de la educación de seguros, con el fin de contribuir al incremento en
los índices de la cultura aseguradora en Guayaquil. Adicionalmente se sugiere
promover con mayor perseverancia el hábito de la lectura, pues el mayor
problema se desprende de la mala costumbre que tienen los ecuatorianos de no
leer.
The present research work examines the relationship that exists between the importer and the insurance market, in addition to its evolution through the years; this study is complemented by the explanation of basic concepts, data and statistics related to both sectors. The survey technique was used during the development of this work to gather information concerning importations, in this process, the knowledge the importer have about insurance could also be measured. From another angle, it was possible to get the perspective that have some experts about the proposed topic, through interviews. The main objective of this research was to design a training plan to importers of Guayaquil to have more knowledge at the time of hiring a policy, after observing that the increase in the numbers of transport insurance is directly related to the import market growth and feel the low awareness of insurance, it is proposed to design training plans, campaigns of awareness and promotion of the development of insurance education, in order to contribute to the increase in the rates of insurance culture in Guayaquil. Additionally, it is suggested to promote the habit of reading with more perseverance, as the biggest problem emerges from the bad habit that Ecuadorians do not read.
The present research work examines the relationship that exists between the importer and the insurance market, in addition to its evolution through the years; this study is complemented by the explanation of basic concepts, data and statistics related to both sectors. The survey technique was used during the development of this work to gather information concerning importations, in this process, the knowledge the importer have about insurance could also be measured. From another angle, it was possible to get the perspective that have some experts about the proposed topic, through interviews. The main objective of this research was to design a training plan to importers of Guayaquil to have more knowledge at the time of hiring a policy, after observing that the increase in the numbers of transport insurance is directly related to the import market growth and feel the low awareness of insurance, it is proposed to design training plans, campaigns of awareness and promotion of the development of insurance education, in order to contribute to the increase in the rates of insurance culture in Guayaquil. Additionally, it is suggested to promote the habit of reading with more perseverance, as the biggest problem emerges from the bad habit that Ecuadorians do not read.
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Palabras clave
SEGUROS, IMPORTACIONES, CULTURA, CAPACITACIÓN