Propuesta tecnologica para la gestion comercial de la Empresa Alta Moda colores y formas en la ciudad de Babahoyo
Archivos
Fecha
2016
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad Estatal de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo investigativo aborda la problemática general de las micro
empresas relacionadas con la fabricación manual de prendas de vestir especialmente para
damas que participan en concursos de belleza o en actividades de gala. La problemática en
general tiene que ver con el descenso de las ventas que tienen los emprendimientos
comerciales debido a diversos factores como elevación de precios, escases de materia
prima, saturación del mercado y crisis económica en general.
El fundamento teórico del presente trabajo investigativo está relacionado con los
sistemas de información orientados a la web, con sus herramientas de desarrollo como php,
apache, mysql.
Los tipos de investigación aplicados fueron: la bibliográfica y la de campo, la
primera permitió elaborar el fundamento teórico y la segunda desarrollar el marco
metodológico que tuvo como finalidad ratificar la problemática de la empresa. Las técnicas
utilizadas fueron: la encuesta realizada a los clientes y al personal que labora en el
emprendimiento empresarial y la entrevista a la gerente de la misma. Los instrumentos
usados fueron el cuestionario y la guía de entrevista.
Para lograr el mejoramiento de las ventas se implementó un portal web orientado al
comercio electrónico y al marketing digital, se espera que en base a este elemento
tecnológico se logre ampliar el segmento de mercado y con ello elevar el potencial número
de clientes, la ampliación del segmento es en base a la posibilidad de llegar a mercados
regionales y nacionales con la promoción de la micro empresa.
This research work addresses the general problem of micro companies related to the manual production of clothing especially for women participating in beauty contests or activities gala. The problem generally has to do with the decline in sales with commercial ventures due to various factors such as rising prices, shortages of raw materials, market saturation and economic crisis in general. The theoretical foundation of this research work is related to information systems oriented web with its development tools such as php, apache, mysql. The types of applied research were: bibliographic and field, the first allowed to elaborate the theoretical basis and the second to develop the methodological framework aimed to ratify the problems of the company. The techniques used were: the survey of customers and staff working in the entrepreneurship and interview the manager of it. The instruments used were the questionnaire and interview guide. To achieve improved sales a website oriented e-commerce and digital marketing was implemented, it is expected that based on this technological element is achieved expand the market segment and thereby increase the potential number of customers, expanding segment is based on the possibility of reaching regional and national markets with the promotion of micro enterprise.
This research work addresses the general problem of micro companies related to the manual production of clothing especially for women participating in beauty contests or activities gala. The problem generally has to do with the decline in sales with commercial ventures due to various factors such as rising prices, shortages of raw materials, market saturation and economic crisis in general. The theoretical foundation of this research work is related to information systems oriented web with its development tools such as php, apache, mysql. The types of applied research were: bibliographic and field, the first allowed to elaborate the theoretical basis and the second to develop the methodological framework aimed to ratify the problems of the company. The techniques used were: the survey of customers and staff working in the entrepreneurship and interview the manager of it. The instruments used were the questionnaire and interview guide. To achieve improved sales a website oriented e-commerce and digital marketing was implemented, it is expected that based on this technological element is achieved expand the market segment and thereby increase the potential number of customers, expanding segment is based on the possibility of reaching regional and national markets with the promotion of micro enterprise.
Descripción
Palabras clave
BASE DE DATOS, PLATAFORMA DE SISITEMAS DE INFORMACIÓN, GESTIÓN, COMERCIAL