Estudio de factibilidad para la creación de un centro de abastecimiento que brinde el servicio de venta de productos de primera necesidad a domicilio a las Ciudades de la parroquia Ximena en la Ciudad de Guayaquil
Fecha
2015
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente Estudio de Factibilidad consiste en comprobar la viabilidad y
rentabilidad de la creación de un centro de abastecimiento de productos de
primera necesidad dirigido a las personas de la Parroquia Ximena, ofreciendo un
servicio a domicilio diferenciador enfocado a disminuir la dificultad del cliente para
su abastecimiento cotidiano.
Para la realización de este estudio fue necesario hacer una investigación de
campo, observando el entorno para conocer las necesidades y dificultades
identificadas, y el desarrollo de cada uno de los aspectos del plan de proyecto de
tesis, como son, antecedentes, el problema, marco teórico, resultados y propuesta
que incluye el análisis técnico-operativo, organizacional, legal y financiero.
El estudio financiero concluye que la implementación de este proyecto requiere de
una inversión inicial de $238,645.00, cuyo financiamiento será 30% de capital
propio correspondiente a $71,593.00 y se obtendrá mediante crédito 70%, es
decir $167,051.00.
Mediante el análisis financiero se determinó que el valor total de la inversión con
financiamiento se recuperará en el segundo año, con una Tasa Interna de
Retorno del Proyecto de 33%, un Valor Actual Neto del Proyecto de $73,893.40.
Finalmente el estudio de este proyecto demuestra que la idea de negocio es
viable y está lista para ponerla en marcha, de acuerdo con los indicadores del
proyecto y de los inversionistas que son positivos debido a que el mercado meta
es amplio y creciente.
This feasibility study is to prove the feasibility and profitability of the creation of a supply center staples aimed to people of the Parish Ximena, offering a service differentiator home focused to decrease the difficulty of the customer for supplying every day. For the realization of this study was necessary to do a field research, observing the environment to know the needs and difficulties identified and the development of each aspect of the Thesis Project Plan, such as: Antecedents, The Problem, Theoretical Frame, Results and Proposal that includes the Technical-Operational, Organizational, Legal and Financial Analysis. The Financial Study concludes that the implementation of this project requires of an initial investment of $238,645.00, who’s financing will be 30% of the own capital corresponding to $71,593.00, and also will be obtained through a credit the 70% equivalent of $167,051.00. Through the Financial Analysis it was determined that the total value of the investment with financing will recover at these second year with an Internal Rate of Return of the project of 33% and a Net Current Value of the Project of $73,893.40. Finally, the study of this project demonstrates that the business idea is viable and it is ready to start up it, according to the Project indicators and the investors are positive, because the target market is large and growing.
This feasibility study is to prove the feasibility and profitability of the creation of a supply center staples aimed to people of the Parish Ximena, offering a service differentiator home focused to decrease the difficulty of the customer for supplying every day. For the realization of this study was necessary to do a field research, observing the environment to know the needs and difficulties identified and the development of each aspect of the Thesis Project Plan, such as: Antecedents, The Problem, Theoretical Frame, Results and Proposal that includes the Technical-Operational, Organizational, Legal and Financial Analysis. The Financial Study concludes that the implementation of this project requires of an initial investment of $238,645.00, who’s financing will be 30% of the own capital corresponding to $71,593.00, and also will be obtained through a credit the 70% equivalent of $167,051.00. Through the Financial Analysis it was determined that the total value of the investment with financing will recover at these second year with an Internal Rate of Return of the project of 33% and a Net Current Value of the Project of $73,893.40. Finally, the study of this project demonstrates that the business idea is viable and it is ready to start up it, according to the Project indicators and the investors are positive, because the target market is large and growing.
Descripción
Palabras clave
ESTUDIO DE FACTIBILIDAD, ABASTECIMIENTO, SERVICIO A DOMICILIO