LA IDENTIDAD VISUAL CORPORATIVA Y DE PUBLICIDAD DE LA FUNDACIÓN AGUSTÍN TOMALÁ DE PERSONAS CON VIH SIDA EN LA CIUDAD DE GUAYAQUIL EN EL AÑO 2016
Fecha
2017-08
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Con el paso del tiempo las entidades sociales han ido tomando mayor cabida en la
sociedad, lo cual da el desconocimiento de la Fundación por parte de los ciudadanos ya
que su imagen visual no presenta un impacto ante ellos. El presente proyecto tiene como
iniciativa el diseño y elaboración del manual de identidad visual y difundirlo por
medio de una campaña publicitaria para posicionar la Fundación Agustín Tomalá ,
ubicada en la ciudad de Guayaquil que está orientada a personas que sufren de VIH –
SIDA. Las exigencias actuales del mundo empresarial, son muy competitivas y nace la
necesidad de emplear y utilizar estrategias promocionales que favorezcan la evolución de
la Fundación, mejorando de esta manera el nivel del ayuda que presta la FAT y que se
cumpla las expectativas de los grupos de apoyo y de los pocos patrocinadores de la
fundación y así exista más beneficio para la misma, obteniendo beneficios como una
estructura adecuada y establecer un modelo de publicidad comercial para suplir las
necesidades económicas de la misma, y lo más importante es generar financiamiento y ser
identificados entre otras fundaciones de la ciudad de Guayaquil y así buscar un patrocinio
por las instituciones públicas o privada que se inclinan por auxiliar a establecimientos sin
fines de lucro.
With the passage of time social institutions have been taking greater role in society, which gives the ignorance of citizens Foundation since its visual image does not present an impact before them. This project has as initiative design and elaboration of the visual identity manual and distribute it by means of an advertising campaign to reposition the Augustine Foundation take it, located in the city of Guayaquil and is oriented to people suffering from HIV - AIDS. The current demands of the business world, are highly competitive and the necessity for use and use promotional strategies that favor the development of the Foundation, thus improving the level of the aid that provides the FAT and is meeting the expectations of the groups support and few sponsors of the Foundation and so there is more profit to the FAT , obtaining benefits as a structure proper and establish a model of advertising commercial for supplementing them needs economic of the same, and it more important is generate financing and be identified between others foundations of the city of Guayaquil and so search a sponsorship by them institutions public or private that is lean by auxiliary to establishments without purposes of profit.
With the passage of time social institutions have been taking greater role in society, which gives the ignorance of citizens Foundation since its visual image does not present an impact before them. This project has as initiative design and elaboration of the visual identity manual and distribute it by means of an advertising campaign to reposition the Augustine Foundation take it, located in the city of Guayaquil and is oriented to people suffering from HIV - AIDS. The current demands of the business world, are highly competitive and the necessity for use and use promotional strategies that favor the development of the Foundation, thus improving the level of the aid that provides the FAT and is meeting the expectations of the groups support and few sponsors of the Foundation and so there is more profit to the FAT , obtaining benefits as a structure proper and establish a model of advertising commercial for supplementing them needs economic of the same, and it more important is generate financing and be identified between others foundations of the city of Guayaquil and so search a sponsorship by them institutions public or private that is lean by auxiliary to establishments without purposes of profit.
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Palabras clave
IDENTIDAD VISUAL, SOCIEDAD, DIFUSIÓN, PATROCINIO, VIH - SIDA, PUBLICIDAD
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APA