Propuesta para potenciar la educación en relevancia en la Perdurabilidad de las empresas de Guayaquil
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo realiza una propuesta para potenciar la educación en
emprendimiento en base a un análisis teórico y empírico sobre los diversos factores del
entorno institucional que pueden ser tanto externos como internos y que afectan a la
actividad emprendedora de la ciudad de Guayaquil. Desde la teoría, la educación en temas
de emprendimiento es uno de los principales factores institucionales que influyen en la
Perdurabilidad empresarial; tal información se constató a través de una base de datos de
preguntas a 120 empresas de la ciudad de Guayaquil, que desde la perspectiva del
empresario, es en la universidad donde se desarrolla de manera alta-muy alta sus
capacidades emprendedoras. Aplicando el método Delphi se hizo la entrevista a 3 expertos
sobre educación en emprendimiento y se concluyó que los simuladores representan una
herramienta aceleradora de la generación de competencias y óptima para el entrenamiento
de la toma de decisiones ante entornos institucionales diversos y altamente cambiantes
propios de economías en vías de desarrollo como la nuestra. La propuesta presentada se
basa en la implementación y el uso de Simuladores de Negocios en la carrera Gestión
Empresarial. Dada las características de la propuesta, consideramos que su
implementación dará impulso a la innovación de negocios y por ende un mayor espíritu
emprendedor entre los alumnos y futuros empresarios..
The present work makes a proposal to promote education in entrepreneurship based on a theoretical and empirical analysis on the various factors of the institutional environment that can be both external and internal and that affect the entrepreneurial activity of the city of Guayaquil. Since theory explains entrepreneurship education is one of the main institutional factors that influence business sustainability, this idea was verified through a database of questions to 120 companies of the city of Guayaquil, which from the perspective of the entrepreneur, is in the University where it develops in a high-very high way its entrepreneurial capacities. Applying the Delphi method an interview was made to 3 experts on entrepreneurship education and it was concluded that the simulators represent an accelerating tool for the generation of competences and optimal for the training of decision making in the diverse and highly changing institutional environments of development economies, such as ours. The proposal presented is based on the implementation and use of Business Simulators in the Business Management career. Given the characteristics of the proposal, we believe that its implementation will give impetus to business innovation and therefore generate greater entrepreneurial spirit between students and future entrepreneurs.
The present work makes a proposal to promote education in entrepreneurship based on a theoretical and empirical analysis on the various factors of the institutional environment that can be both external and internal and that affect the entrepreneurial activity of the city of Guayaquil. Since theory explains entrepreneurship education is one of the main institutional factors that influence business sustainability, this idea was verified through a database of questions to 120 companies of the city of Guayaquil, which from the perspective of the entrepreneur, is in the University where it develops in a high-very high way its entrepreneurial capacities. Applying the Delphi method an interview was made to 3 experts on entrepreneurship education and it was concluded that the simulators represent an accelerating tool for the generation of competences and optimal for the training of decision making in the diverse and highly changing institutional environments of development economies, such as ours. The proposal presented is based on the implementation and use of Business Simulators in the Business Management career. Given the characteristics of the proposal, we believe that its implementation will give impetus to business innovation and therefore generate greater entrepreneurial spirit between students and future entrepreneurs.
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SOSTENIBILIDAD EMPRESARIAL, SIMULADORES DE NEGOCIOS, EMPRENDIMIENTO, FACTORES INDUSTRIALES