Plan de negocio de una empresa comercializadora de biodigestores para el sector agrícola Ecuatoriana
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
A fin de realizar una evaluación de factibilidad operativa, comercial, legal y financiera de una
empresa comercializadora de biodigestores para el sector agrícola del Ecuador, el presente
documento detalla el plan de negocios realizado en la provincia del Guayas, considerando este el
sector inicial de introducción del producto. Luego de realizar el estudio que integró la
descripción de la idea de negocio, investigación de mercado, plan operativo, administrativo y de
recurso humano se notó que no existe impedimento para su ejecución.La metodología del estudio
encerró una investigación documental, donde fueron analizados fundamentos teóricos, legales y
antecedentes relacionados al tema propuesto y una investigación de campo, donde con la
aplicación de una encuesta a lasUnidades de Producción Agropecuaria se recolectó información
valiosa.Se realizó previamente la determinación de la población y muestra del estudio.Se
concluyó que el estudio muestra factibilidad en la provincia del Guayas, mostrando gran
aceptación del mercado, ya que el producto propuesto cumple aspectos de innovación y fomenta
tecnologías limpias para el equilibrio medio ambiental.Además, se evidenció la inexistencia de
competidores directos al empezar el emprendimiento, lo que facilita su ejecución e introducción
en el mercado. Los resultados de la evaluación financiera son positivos pues el TIR es del
25,54% superior a la tasa de descuento y el VAN de $ 60.147,18. El periodo de recuperación es
de 3 años, lo cual hace atractivo la ejecución de este proyecto.
In order to carry out an evaluation of the operational, commercial, legal and financial feasibility of a biodigester commercialization company for the agricultural sector of Ecuador, this document details the business plan carried out in the province of Guayas, considering this the initial research sector. After realizing the study that integrated the description of the idea of business, market research, operational plan, administrative and of human resource it was noticed that there is no impediment for its execution.The methodology of the study contained a documentary investigation, where theoretical, legal and antecedent foundations related to the proposed subject were analyzed; and a descriptive field investigation through the application of surveys to Agricultural Production Units, for which the determination of the population and sample of the study was previously performed. Once the research was carried out, it was determined that the study should be applied in the coastal region of Ecuador where there is no availability of a product like this, so the results showed great acceptance of the market, since the proposed product meets aspects Of innovation and promote clean technologies for environmental balance; In addition, it was evidenced the non-existence of direct competitors when starting the enterprise, which facilitates its execution and introduction in the market.The results of the financial evaluation are positive because the IRR is 25.54% above the discount rate and the Net Present Value is $60.147,18. The recovery period is 3 years, which makes attractive the execution of this project.
In order to carry out an evaluation of the operational, commercial, legal and financial feasibility of a biodigester commercialization company for the agricultural sector of Ecuador, this document details the business plan carried out in the province of Guayas, considering this the initial research sector. After realizing the study that integrated the description of the idea of business, market research, operational plan, administrative and of human resource it was noticed that there is no impediment for its execution.The methodology of the study contained a documentary investigation, where theoretical, legal and antecedent foundations related to the proposed subject were analyzed; and a descriptive field investigation through the application of surveys to Agricultural Production Units, for which the determination of the population and sample of the study was previously performed. Once the research was carried out, it was determined that the study should be applied in the coastal region of Ecuador where there is no availability of a product like this, so the results showed great acceptance of the market, since the proposed product meets aspects Of innovation and promote clean technologies for environmental balance; In addition, it was evidenced the non-existence of direct competitors when starting the enterprise, which facilitates its execution and introduction in the market.The results of the financial evaluation are positive because the IRR is 25.54% above the discount rate and the Net Present Value is $60.147,18. The recovery period is 3 years, which makes attractive the execution of this project.
Descripción
Palabras clave
EMPRENDIMIENTO, INNOVSCIÓN, BIODIGESTORES, SECTOR AGRÍCOLA