Estudio de factibilidad para la implementación de un supermercado de frutas y verduras en la Ciudadela el Recreo del cantón Durán
Archivos
Fecha
2017
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto tiene como objetivo determinar la factibilidad de mercado, técnico,
organizacional y financiero en la implementación de un supermercado dedicado al expendio de
frutas y verduras en la ciudadela el Recreo del cantón Durán.
Para llevar a cabo el presente estudio se aplicó herramientas de encuesta que constaba de 12
preguntas para recolectar información de los habitantes del sector sobre el consumo, preferencia,
lugar de compras y entre otras interrogaciones, dando como resultadolo que existe una necesidad
insatisfecha, ya que en los lugares donde adquieren dichos productos no encuentran toda la
variedad y tienen que recorrer varios lugares para adquirir. El 92.78% de las personas están de
acuerdo y dispuestos a comprar en un supermercado especializado de que expenden variedad de
estos alimentos.
En el estudio económico se determina la factibilidad del proyecto mediante técnicas de
evaluación lo cual dio como resultado la viabilidad de dicho proyecto, ya que refleja en el flujo
de caja del proyecto VAN $147.931.86., TIR 68,7% y una tasa de descuento 14.42% con un
periodo de recuperación de dos años con cinco meses, y en el flujo del inversionista VAN $
127.595.64, TIR 123,7 % y una tasa de descuento 19,89%% se recupera en un año con diez
meses la inversión.
The present project aims to determine the market, technical, organizational and financial feasibility in the implementation of a supermarket dedicated to the expense of fruits and vegetables in the Recreo citadel of Durán. In order to carry out the present study, the survey tools were applied, which consisted of 12 questions to collect information from the inhabitants of the sector on consumption, preference, place of purchase and among other queries, resulting in an unmet need. In places where they buy these products, they do not find the whole variety and they have to go through several places to buy. 92.78% of people are in agreement and willing to buy from a specialized supermarket that consume the variety of these foods. In the economic study, determination of the feasibility of the project by means of quality assessment techniques as a result of the feasibility of this project, and which reflects in the cash flow of the project VAN $ 147,931.86., IRR 68.7% and A Discount rate of 14.42% with a twoyear recovery period with five months, and in the investment flow of $ 127,595.64, a TIR of 123.7% and a discount rate of 19.89%, is recovered in one Year with ten months Investment.
The present project aims to determine the market, technical, organizational and financial feasibility in the implementation of a supermarket dedicated to the expense of fruits and vegetables in the Recreo citadel of Durán. In order to carry out the present study, the survey tools were applied, which consisted of 12 questions to collect information from the inhabitants of the sector on consumption, preference, place of purchase and among other queries, resulting in an unmet need. In places where they buy these products, they do not find the whole variety and they have to go through several places to buy. 92.78% of people are in agreement and willing to buy from a specialized supermarket that consume the variety of these foods. In the economic study, determination of the feasibility of the project by means of quality assessment techniques as a result of the feasibility of this project, and which reflects in the cash flow of the project VAN $ 147,931.86., IRR 68.7% and A Discount rate of 14.42% with a twoyear recovery period with five months, and in the investment flow of $ 127,595.64, a TIR of 123.7% and a discount rate of 19.89%, is recovered in one Year with ten months Investment.
Descripción
Palabras clave
PLAN DE NEGOCIO, FACTIBILIDAD, SUPERMERCADO, SALUD