Análisis de la falta de programación en la empresa radial París con la propuesta de la creación de un reality show
Fecha
2012-08
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Universidad de Guayaquil. Facultad de Comunicación Social.
Resumen
El propósito de este trabajo de investigación es identificar y de mejorar la
calidad de programación en la Radio Paris La empresa radial no sigue un
formato ordenado de la programación destinada a los oyentes que son las
personas más importantes de un medio de comunicación ya que a ellos se
les ofrece lo mejor de entretenimiento, se encuentran totalmente
desactualizados a la modernidad de la competitividad de las empresas
radiales muy cercanas que llevan la delantera en programación, Debido a lo
detallado del material investigado, se estudió la posibilidad de proponer
un Reality Show ya que se han puesto de moda durante los últimos cinco
años , con gran éxitos son producidos en varias partes del mundo , hace
que se transforme en un tema de interés como fenómeno comunicacional y
social, que de hecho son escuchados como agentes de distracción para las
masas .El objetivo específicamente es transformar una programación
diferente de lo habitual .Se utilizará el modelo exploratorio a través de la
investigación de campo para recolectar datos que midan la comunicación
actual y sentar las bases para la propuesta. Los beneficiarios será el
talento ganador porque demostrara sus habilidades con profesionalismo
en la programación radial y los oyentes la oportunidad de interactuar con
un medio de comunicación que piensa y le gusta lo mismo que a ellos les
gusta. Las herramientas a utilizarse será la encuesta realizada a jóvenes de
una ciudadela de la ciudad de Vinces que permitirá tener resultados muy
acertados de lo investigado.
The purpose of this research is to identify and improve the quality of programming on Radio Paris radial The company does not follow an ordered format of programming for listeners who are the most important means of communication and that they offered the best of entertainment, are completely outdated to modern business competitiveness radio very close to taking the lead in programming, due to detailed research material, we studied the possibility of proposing a reality show as have become fashionable over the past five years with great success are produced in various parts of the world, makes it become a topic of interest and social communication phenomenon, which in fact are heard as agents of distraction for the masses. The aim specifically is to transform a different schedule than usual. exploratory model will be used by field research to collect data to measure the current communication and provide the basis for the proposal. The beneficiaries will be the winner because he demonstrated his talent with professional skills in radio programming and listeners the opportunity to interact with a media that thinks and likes the same thing they like. The tools used is the survey of youth in a citadel of the city of Vinces that will have very successful results of the investigation.
The purpose of this research is to identify and improve the quality of programming on Radio Paris radial The company does not follow an ordered format of programming for listeners who are the most important means of communication and that they offered the best of entertainment, are completely outdated to modern business competitiveness radio very close to taking the lead in programming, due to detailed research material, we studied the possibility of proposing a reality show as have become fashionable over the past five years with great success are produced in various parts of the world, makes it become a topic of interest and social communication phenomenon, which in fact are heard as agents of distraction for the masses. The aim specifically is to transform a different schedule than usual. exploratory model will be used by field research to collect data to measure the current communication and provide the basis for the proposal. The beneficiaries will be the winner because he demonstrated his talent with professional skills in radio programming and listeners the opportunity to interact with a media that thinks and likes the same thing they like. The tools used is the survey of youth in a citadel of the city of Vinces that will have very successful results of the investigation.
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Palabras clave
COMUNICACION, COMUNICACION MASIVA, RADIO, OYENTES