ANÁLISIS DEL SISTEMA DE GESTIÓN COMUNICACIONAL DE LA ALCALDÍA DEL CANTÓN DURÁN A LA CIUDADANIA, UTILIZANDO VARIOS CAMPOS ESTRATÉGICOS DE LA INFORMACIÓN, PERIODO 2015-2017.
Fecha
2017-10
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Editor
UNIVERSIDAD DE GUAYAQUIL
Resumen
Uno de los problemas que se suscita frecuentemente en el GADMCD (gobierno
autónomo descentralizado municipal del cantón Durán), es la falta de
comunicación, debilidad común que muestra la escasa difusión de información
en la institución, lo que se desea con la investigación es mejorar el sistema de
gestión comunicacional que califique la situación actual del GADMCD, con la
finalidad de presentar los problemas que han generado falencias, perjudicando
directamente a la ciudadanía, realizándose un trabajo de campo, que a través
de entrevistas dirigidas a los funcionarios del municipio se obtuvo información
real de la problemática de la institución; mediante encuestas dirigidas a los
habitantes se dió a conocer la opinión directa acerca de la imagen que proyecta
el cabildo municipal. El propósito de la investigación es mejorar el sistema de
gestión comunicacional en el gobierno autónomo descentralizado municipal del
cantón Durán, herramienta que servirá para para informar a toda la población
sobre los planes, programas y proyectos que se ejecutan. En este marco, se
pretende realizar la investigación, sistematización y formulación de la estrategia
de gestión comunicacional en el GADM del cantón Durán, herramienta que
sirve para potenciar la imagen institucional.
One of the problems that frequently arises in the GADMCD (decentralized municipal autonomous government of the canton) is the lack of communication, common weakness that shows the dissemination of information in the institution, the main objective of this research is to improve the A communication management system that qualifies the current situation of the GADMCD, in order to solve the problems that have been generated, it directly harms the citizens, performing a field work, through the direct interviews of the municipality it was obtained the real information about the problems of the institution; with the help of this surveys it was received the direct opinion about the image of the mayor of the city. The purpose of the research is to improve the communication management system in the autonomous decentralized municipal government of the canton Durán toward the citizens Duraneña, create a tool that will serve to inform with the entire population about the plans, programs and projects that are implemented. In this context, it was intended to create the investigation, systematization and formulation of the strategy of communicational management in GADM, cantón Durán, a tool that serves to enhance the institutional image.
One of the problems that frequently arises in the GADMCD (decentralized municipal autonomous government of the canton) is the lack of communication, common weakness that shows the dissemination of information in the institution, the main objective of this research is to improve the A communication management system that qualifies the current situation of the GADMCD, in order to solve the problems that have been generated, it directly harms the citizens, performing a field work, through the direct interviews of the municipality it was obtained the real information about the problems of the institution; with the help of this surveys it was received the direct opinion about the image of the mayor of the city. The purpose of the research is to improve the communication management system in the autonomous decentralized municipal government of the canton Durán toward the citizens Duraneña, create a tool that will serve to inform with the entire population about the plans, programs and projects that are implemented. In this context, it was intended to create the investigation, systematization and formulation of the strategy of communicational management in GADM, cantón Durán, a tool that serves to enhance the institutional image.
Descripción
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Palabras clave
SISTEMA, GESTIÓN COMUNICACIONAL, MUNICIPIO, ALCALDE, ESTRATEGIAS
Citación
APA