Las competencias comunicativas del inglés técnico en los estudiantes de la carrera de Mercadotécnia y Publicidad de la Facultad de Filosofía, Letras y Ciencias de la Educación de la Universidad de Guayaquil año 2012
Fecha
2013
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Universidad de Guayaquil. Facultad de Filosofía, Letras y Ciencias de la Educación.
Resumen
El propósito de este proyecto investigativo es incrementar las
competencias comunicativas propias del aprendizaje del Inglés
Técnico enfocado en Marketing, en los estudiantes universitarios de la
carrera de Mercadotecnia y Publicidad, a fin de que el mismo sea
significativo y productivo en su desarrollo profesional, determinando
cuáles serían las estrategias y métodos a utilizar, así como las
características necesarias en la formación del docente de Inglés
Técnico. Actualmente, el proceso enseñanza - aprendizaje del idioma
Inglés se hace imprescindible en todos los niveles de la educación. Se
inicia desde el nivel maternal y preescolar, donde los educandos lo
adquieren de una manera más natural y espontánea debido a su natural
curiosidad que lo incentiva a ir asimilando todo a lo que está expuesto.
En el nivel primario y secundario, el aprendizaje del idioma se vuelve un
poco más independiente. La tecnología se hace a través de la Internet,
aparatos y aplicaciones que los estudiantes de este último nivel
aprenden a dominar con extrema facilidad. Sin embargo, es en el nivel
superior, donde el estudiante universitario toma verdadera consciencia
de las ventajas de haber aprendido el Inglés como segundo idioma,
cuando se le presentan oportunidades de trabajo en las que, dominarlo
y poseer ciertas habilidades comunicativas, le significan un valor
agregado en su hoja de vida y mayores posibilidades de lograr su
desarrollo profesional. La propuesta es el diseño de un Programa de
Capacitación para incrementar las competencias comunicativas
The purpose of this researching Project is to increase the communication skills typical of the ESP (English for Specific Purposes) or Technical English learning, focused on Marketing, in college students who study Marketing and Advertising, so that this learning will be meaningful and productive in their professional development, determining which ones would be the strategies and methods to be used and the features needed in the English Teachers’ training. Currently, the English teaching – learning process is essential at all levels of education. It starts from the nursery and preschool levels, where early learners acquire it in a more natural and spontaneous way because of their natural curiosity which encourages them to assimilate everything to which they are exposed. In the primary and secondary level, language learning becomes a little more independent. The technology is experienced every day through the Internet and the development of devices and applications which students learn to handle very easily. However, it is on the upper level where college students take real awareness of the advantages of learning English as a second language, when they are given opportunities to work on in which they have to speak very well or possess certain communication skills which means an added value to their resumes that allows to achieve their professional development more easily. The proposal is to design a Training Program to increase the communicative competences
The purpose of this researching Project is to increase the communication skills typical of the ESP (English for Specific Purposes) or Technical English learning, focused on Marketing, in college students who study Marketing and Advertising, so that this learning will be meaningful and productive in their professional development, determining which ones would be the strategies and methods to be used and the features needed in the English Teachers’ training. Currently, the English teaching – learning process is essential at all levels of education. It starts from the nursery and preschool levels, where early learners acquire it in a more natural and spontaneous way because of their natural curiosity which encourages them to assimilate everything to which they are exposed. In the primary and secondary level, language learning becomes a little more independent. The technology is experienced every day through the Internet and the development of devices and applications which students learn to handle very easily. However, it is on the upper level where college students take real awareness of the advantages of learning English as a second language, when they are given opportunities to work on in which they have to speak very well or possess certain communication skills which means an added value to their resumes that allows to achieve their professional development more easily. The proposal is to design a Training Program to increase the communicative competences
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COMPETENCIAS COMUNICATIVAS, IDIOMA INGLES, APRENDIZAJE