“ANÁLISIS DE SATIFACCIÓN DEL VISITANTE A LA LAGUNA ARTIFICIAL SAUCES VI PARA ESTRATEGIAS DE MEJORAS”
Fecha
2017-11-29
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UNIVERSIDAD DE GUAYAQUIL
Resumen
Esta investigación se origina debido a que Guayaquil cuenta con puntos estratégicos para el libre esparcimiento de personas y descanso en donde se ha implementado parques acuáticos, pero no brindan los servicios totalmente de calidad para que el visitante se sienta totalmente satisfecho. El objetivo de esta investigación es analizar la satisfacción del visitante que acude a la laguna. Esta investigación presenta una metodología mixta porque se empleó métodos teóricos y empíricos, asimismo diferentes técnicas como encuestas, entrevistas y observación directa, los cuales facilitaron el correcto desarrollo y finalización de la investigación. La muestra de 383 visitantes se consiguió mediante la aplicación de la fórmula finita tomando en consideración los visitantes que acuden al Parque Acuático mensualmente. Los resultados de las encuestas permitieron adquirir una clara perspectiva en cuanto al desarrollo del tema propuesto. La propuesta es la implementación de estrategias de mejoras para la afluencia de visitas a la laguna artificial de Sauces VI, en donde este fue realizado con el ánimo de que la gente porteña pueda asistir a recrearse de manera gratuita a este parque acuático ubicado en la ciudadela Sauces VI.
This research initiates because Guayaquil has strategic points for the free recreation of people and rest where aquatic parks have been implemented, but they do not provide the totally quality services, so that the visitor feels totally satisfied. This main aim of this research is to analyze the satisfaction of visitors who go to the lagoon. This research presents a mixed methodology because it used theoretical and empirical methods, as well as different techniques such as surveys, interviews and direct observation, which facilitated the correct development and completion of the research. The sample of 383 visitors was achieved by applying the finite formula taking into consideration the visitors who come to the Aquatic Park monthly. The results of the surveys allowed to acquire a clear perspective on the development of the proposed topic. The proposal is the implementation of strategies of improvements for the influx of visits to the artificial lagoon of Sauces VI, where this was realized with the intention that people of Guayaquil can attend to recreate for free to this water park located in the citadel Sauces VI.
This research initiates because Guayaquil has strategic points for the free recreation of people and rest where aquatic parks have been implemented, but they do not provide the totally quality services, so that the visitor feels totally satisfied. This main aim of this research is to analyze the satisfaction of visitors who go to the lagoon. This research presents a mixed methodology because it used theoretical and empirical methods, as well as different techniques such as surveys, interviews and direct observation, which facilitated the correct development and completion of the research. The sample of 383 visitors was achieved by applying the finite formula taking into consideration the visitors who come to the Aquatic Park monthly. The results of the surveys allowed to acquire a clear perspective on the development of the proposed topic. The proposal is the implementation of strategies of improvements for the influx of visits to the artificial lagoon of Sauces VI, where this was realized with the intention that people of Guayaquil can attend to recreate for free to this water park located in the citadel Sauces VI.
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Palabras clave
Parque acuático, Laguna artificial, Servicio al usuario, Estrategias de mejoras
Citación
APA