Diseño de estrategias administrativas- financieras para mejorar la rentabilidad de construcciones S.A.
Fecha
2017
Título de la revista
ISSN de la revista
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Editor
Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El trabajo de titulación Diseño de estrategias administrativas - financieras para mejorar la
rentabilidad de Construcciones S.A. se da por los múltiples inconvenientes suscitados en la
liquidez, solvencia y rentabilidad en la organización, situación que se origina por la limitada
comunicación existente con los clientes, además de pocas opciones de crédito para adquirir
un inmueble, disminuyéndole las facilidades de opción de compra. El objetivo planteado en
la investigación abarca el proponer un diseño de estrategias administrativas - financieras que
mejoren las condiciones de rentabilidad, considerando indicadores viables y desarrollando
proyecciones sostenidas en los proyectos inmobiliarios planificados. La hipótesis es aceptada
luego de las indagaciones planteadas por el personal, jefatura y directivos, además del
análisis de indicadores financieros desarrollados que plasma la urgencia de nuevas opciones
que permitan un claro desenvolvimiento del personal. La metodología aplicada es de carácter
descriptivo al estar dentro de la organización, se usó un método exploratorio al revisar la
información pertinente existente y por último un método de observación que daban un claro
significado de la situación actual por la que atraviesa la constructora, se usó el Balanced
ScoreCard con el fin de viabilizar las debilidades y buscar la aplicación operativa de las
estrategias relacionadas en la propuesta.
The titling work Design of administrative and financial strategies to improve the profitability of Construcciones S.A. is due to the multiple inconveniences caused by liquidity, solvency and profitability in the organization, a situation that is caused by the limited communication with customers, as well as a few credit options to acquire a property, diminishing the option of purchase. The objective of the research is to propose a design of administrative - financial strategies that improve the conditions of profitability, considering viable indicators and developing sustained projections in the planned real estate projects. The hypothesis is accepted after the inquiries made by the staff, managers and managers, in addition to the analysis of developed financial indicators that reflects the urgency of new options that allow a clear development of the personnel. The applied methodology is descriptive in being within the organization, an exploratory method was used when reviewing the pertinent existing information and finally a method of observation that gave a clear meaning of the current situation through which the constructor crosses, was used the Balanced ScoreCard in order to make the weaknesses feasible and to seek the operational application of the strategies related in the proposal.
The titling work Design of administrative and financial strategies to improve the profitability of Construcciones S.A. is due to the multiple inconveniences caused by liquidity, solvency and profitability in the organization, a situation that is caused by the limited communication with customers, as well as a few credit options to acquire a property, diminishing the option of purchase. The objective of the research is to propose a design of administrative - financial strategies that improve the conditions of profitability, considering viable indicators and developing sustained projections in the planned real estate projects. The hypothesis is accepted after the inquiries made by the staff, managers and managers, in addition to the analysis of developed financial indicators that reflects the urgency of new options that allow a clear development of the personnel. The applied methodology is descriptive in being within the organization, an exploratory method was used when reviewing the pertinent existing information and finally a method of observation that gave a clear meaning of the current situation through which the constructor crosses, was used the Balanced ScoreCard in order to make the weaknesses feasible and to seek the operational application of the strategies related in the proposal.
Descripción
Palabras clave
RENTABILIDAD, INDICADORES, CONSTRUCTORA, BALANCED SCORECARD