Emprendimiento de artesanía en el campo de la bisutería para los pequeños empresarios del sector artesanal de la Ciudad de Guayaquil
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presento proyecto de emprendimiento busca demostrar la factibilidad del emprendimiento de artesanía en el campo de la bisutería para los pequeños empresarios del sector artesanal de la ciudad de Guayaquil debido a una gran demanda para adquirir un recurso durante el tránsito del turista nacional e internacional aprovechando las bondades que cuenta el Ecuador y su aumento del sector turístico para captar mayor bienestar económico al país. Es importante destacar que esto ayuda mucho a dar a conocer la diversidad y riqueza productiva debido a que es evidente en las múltiples iniciativas artesanales que contribuyen en el desarrollo económico nacional del país, y estas mismas ayudan aportando con la memoria cultural contribuyendo hacia asegurar la continuidad y sostenibilidad de técnicas y tradiciones que se van transmitiendo de generación en generación.
The present project of entrepreneurship tries to demonstrate the feasibility of the enterprise of craftsmanship in the field of the jewelry for the small businessmen of the craft sector of the city of Guayaquil due to a great demand to acquire a resource during the transit of the national and international tourist taking advantage of the Benefits that Ecuador has and its increase in the tourism sector in order to increase the country's economic well-being. It is important to highlight that this helps a lot to publicize the diversity and richness of production because it is evident in the multiple craft initiatives that contribute to the national economic development of the country, and these help contribute with the cultural memory contributing to ensure continuity And sustainability of techniques and traditions that are transmitted from generation to generation.
The present project of entrepreneurship tries to demonstrate the feasibility of the enterprise of craftsmanship in the field of the jewelry for the small businessmen of the craft sector of the city of Guayaquil due to a great demand to acquire a resource during the transit of the national and international tourist taking advantage of the Benefits that Ecuador has and its increase in the tourism sector in order to increase the country's economic well-being. It is important to highlight that this helps a lot to publicize the diversity and richness of production because it is evident in the multiple craft initiatives that contribute to the national economic development of the country, and these help contribute with the cultural memory contributing to ensure continuity And sustainability of techniques and traditions that are transmitted from generation to generation.
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EMPRENDIMIENTO, ARTESANÍA, BISUETERÍA