Estrategias financieras para mejorar la rentabilidad del negocio Metalmet en Guayaquil
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo se refiere al análisis de estrategias financieras para mejorar la rentabilidad del negocio MetalMet, el problema de la investigación consiste que el propietario desconoce los márgenes de ganancias de su negocio, además desea establecer una estrategia para mejorar la rentabilidad. En esta investigación se utilizó algunos métodos de tipo histórico, documental, descriptivo, obteniendo resultados para proponer al negocio soluciones al problema del desconocimiento de los márgenes de ganancias. Finalmente se propone aumentar el capital por parte del propietario, impulso necesario para el correcto desarrollo de los factores de trabajo, tecnológico y operativo, para no perder oportunidades de negocios con otras bodegas pequeñas, mediante la negociación de compra de materiales de reciclaje, ofreciendo mejores precios, para así poder mejorar el rendimiento financiero y operatividad del negocio, permitiendo aumentar su participación en el mercado como también mejorar su rentabilidad, comparando los indicadores de liquidez, endeudamiento y rentabilidad.
This paper refers to the analysis of strategy financial to improve the profitability of the business MetalMet, the research problem is that the owner did not your business profit margins, you also want to establish a strategy to improve profitability. In this research we used some type historical, documentary, descriptive methods, obtaining results to propose solutions to the problem of the lack of profit margins in the business. Finally intends to increase the capital by the owner, impetus for the proper development of labour, technological and operational factors, not to lose business opportunities with other small wineries through the negotiation of purchase of recycling materials, offering better prices, thus in order to improve the financial performance and operations of the business, allowing to increase their participation in the market as also improve your profitability by comparing the indicators of liquidity, debt and profitability.
This paper refers to the analysis of strategy financial to improve the profitability of the business MetalMet, the research problem is that the owner did not your business profit margins, you also want to establish a strategy to improve profitability. In this research we used some type historical, documentary, descriptive methods, obtaining results to propose solutions to the problem of the lack of profit margins in the business. Finally intends to increase the capital by the owner, impetus for the proper development of labour, technological and operational factors, not to lose business opportunities with other small wineries through the negotiation of purchase of recycling materials, offering better prices, thus in order to improve the financial performance and operations of the business, allowing to increase their participation in the market as also improve your profitability by comparing the indicators of liquidity, debt and profitability.
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Palabras clave
ESTRATEGIAS FINANCIERAS, RENTABILIDAD, NEGOCIO